WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Cannes Lions jurors and commentators share their views on this year's edition of the festival.
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
CMOs of Asahi, Diageo, L’Oréal and PepsiCo on what they want to be asking of the industry during the Cannes Lions…
If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…
Circular marketing and growth should be the number one item on the Cannes agenda for CMOs. Michelle McEvoy, Initiative Lead for…
What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the newly proposed EU Directive on Green Claims and its…
Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…
Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…
The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…
Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the…
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…
In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…
Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
Marketers are grappling with difficult questions as much of the world faces an economic slowdown. Do they cut back on their…
Agencies are a vital part of any effective marketing organisation, but all too often the right questions aren’t always asked…
Fabrice Beaulieu, Chief Marketing, Sustainability and Corporate Affairs Officer, Reckitt, is one of the eight global marketers…
