WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make…
WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…
GARM’s focused view on social media content enforcement data shows increased action on war and weaponry with the ongoing War…
Attracting and retaining talent is undoubtedly the most important challenge in the communication industry right now. Our business is…
With concerns about the economy in general and inflation more specifically rising worldwide, how should brands respond? J. Walker…
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from…
Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…
With nominations for WFA Global Marketer of the Year 2022 open until October 16, members of the expert jury were asked to share…
Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…
Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when…
WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…
It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines…
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…
The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces…
Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard and WFA President, shares five lessons to help marketers…
WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…
WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…
WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.
The…
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
