Fabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee

Fabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee

1 minute read

Fabrice Beaulieu, Chief Marketing, Sustainability and Corporate Affairs Officer, Reckitt, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Fabrice talks to us about his priorities, recent achievements and thoughts on what's next:

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  • Author:WFA

    WFA

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23 January 2023

Fabrice Beaulieu is a veteran at hygiene and health giant Reckitt, having served in a variety of marketing roles since 1999 before being appointed to his current role in April last year. Since then, he has implemented a number of new processes to accelerate the performance of Reckitt its brands globally, including the launch of a Marketing Centre of Excellence and a new brand purpose agenda.

In the coming year, Fabrice is focusing on the ways in which it can make its advertising more sustainable – particularly through new production models such as ‘virtual studios’.

In this interview, The Drum speaks with Beaulieu to find out more about that plan.


This is the complete shortlist for the 2022 WFA Global Marketer of the Year Award:

You can vote for Fabrice Beaulieu to be named Global Marketer of the Year. Voting closes January 31.