Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee
Cristina Diezhandino, Chief Marketing Officer at Diageo, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Cristina talks to us about her priorities, recent achievements and thoughts on what's next.
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Cristina Diezhandino has spent the past 16 years of her marketing career at Diageo, but took on the top role in 2020 where she helped steer the brand through its tumultuous pandemic period. Under her leadership the company has doubled down on its commitment to inclusivity and diversity, embarking on a training program for both its staff and agencies to improve standards across its brands.
Here The Drum speaks with the marketer about her plans for the year ahead.
This is the complete shortlist for the 2022 WFA Global Marketer of the Year Award:
- Fabrice Beaulieu, Chief Marketing, Sustainability and Corporate Affairs Officer, Reckitt
- Patricia Corsi, Chief Marketing, Digital and Information Officer, Bayer
- Cristina Diezhandino, Global CMO, Diageo
- Asmita Dubey, Chief Digital & Marketing Officer, L’Oréal
- Cheryl Goh, Group VP of Marketing and Sustainability – Founding CMO, Grab
- Julia Goldin, Chief Product & Marketing Officer/Executive Vice President, LEGO
- Martin Renaud, EVP & Chief Marketing and Sales Officer, Mondelēz International
- Karen Riley-Grant, CMO, Levi Strauss & Co
You can vote for Cristina Diezhandino to be named Global Marketer of the Year. Voting closes January 31.
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