Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. PAG Meeting Overview (February 2018, Brussels)
    Event reports
    6 March 2018
    Digital policyMarketing lawInfluencersInfluencersData collection & privacy

    PAG Meeting Overview (February 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…

    Read more about "PAG Meeting Overview (February 2018, Brussels)"
  2. Benchmark: Sourcing production consultants
    Benchmarks & surveys
    1 March 2018
    Agency management

    Benchmark: Sourcing production consultants

    This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their…

    Read more about "Benchmark: Sourcing production consultants"
  3. Eliminating the most annoying ad formats
    Opinions
    28 February 2018
    Digital policyData collection & privacy

    Eliminating the most annoying ad formats

    The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager

    Read more about "Eliminating the most annoying ad formats"
  4. OpinionsVideos & webinars
    26 February 2018

    Global Marketer of the Year: Keith Weed on the marketing organisation

    Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…

    Read more about "Global Marketer of the Year: Keith Weed on the marketing organisation"
  5. OpinionsVideos & webinars
    26 February 2018

    Global Marketer of the Year: Keith Weed on agency partners

    Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…

    Read more about "Global Marketer of the Year: Keith Weed on agency partners"
  6. OpinionsVideos & webinars
    26 February 2018

    Global Marketer of the Year: Keith Weed on making a difference

    Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…

    Read more about "Global Marketer of the Year: Keith Weed on making a difference"
  7. OpinionsVideos & webinars
    26 February 2018

    Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities

    Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…

    Read more about "Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities"
  8. Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
    Videos & webinars
    26 February 2018
    Digital policyData collection & privacy

    Webinar: ePrivacy - what is it and what does it mean for brands? (2018)

    In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.

    Read more about "Webinar: ePrivacy - what is it and what does it mean for brands? (2018)"
  9. Sourcing Forum Meeting Overview Düsseldorf February 2018
    Event reports
    21 February 2018
    Marketing procurement

    Sourcing Forum Meeting Overview Düsseldorf February 2018

     

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  10. Survey on Independent Media Advisors
    Benchmarks & surveys
    19 February 2018
    Agency evaluation & performanceData & analyticsData-driven marketing

    Survey on Independent Media Advisors

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Independent Media Advisors"
  11. Mergers & Acquisitions 2017
    Reports & whitepapers
    19 February 2018
    Agency managementOrganisation & structure

    Mergers & Acquisitions 2017

    This study  provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…

    Read more about "Mergers & Acquisitions 2017"
  12. WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
    Reports & whitepapers
    16 February 2018
    Diversity & InclusionBrand purposeBrand reputation

    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

    This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…

    Read more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"
  13. Alcohol advertising in digital and social media
    Briefings & position papers
    16 February 2018
    Alcohol marketing

    Alcohol advertising in digital and social media

     

    Read more about "Alcohol advertising in digital and social media"
  14. WFA position on gender stereotypes in advertising
    Briefings & position papers
    16 February 2018

    WFA position on gender stereotypes in advertising

     

    Read more about "WFA position on gender stereotypes in advertising"
  15. Coalition for Better Ads: Feb 2018 State of play
    Reports & whitepapers
    13 February 2018
    Ad fraud & verificationBrand safetyAd blockingBrand safety

    Coalition for Better Ads: Feb 2018 State of play

    The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

    To view this…

    Read more about "Coalition for Better Ads: Feb 2018 State of play"
  16. Press releases
    12 February 2018

    Unilever’s Keith Weed named WFA Global Marketer of the Year

    Voters pick Unilever Chief Marketing & Communications Officer as first-ever winner

    Read more about "Unilever’s Keith Weed named WFA Global Marketer of the Year"
  17. Press releasesReports & whitepapers
    9 February 2018
    Programmatic

    Major multinationals hike programmatic budgets while seeking greater control

    WFA study finds increase of 11 percentage points expected 2017/18

    Read more about "Major multinationals hike programmatic budgets while seeking greater control"
  18. DGX meeting overview (February 2018)
    Event reports
    9 February 2018
    Digital policyData collection & privacy

    DGX meeting overview (February 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.

    Read more about "DGX meeting overview (February 2018)"
  19. WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)
    Briefings & position papers
    4 February 2018
    Food marketingMarketing law

    WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)

    Position paper on WFA's stance regarding the AVMSD revision 

    Read more about "WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)"
  20. ePrivacy task force meeting materials 29 Jan 2018
    Event reports
    2 February 2018

    ePrivacy task force meeting materials 29 Jan 2018

     

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  21. WFA DGX Guide to Data Transparency & GDPR
    Guides & templates
    2 February 2018
    Digital policyData collection & privacy

    WFA DGX Guide to Data Transparency & GDPR

    A practical guide to ensuring responsible data use across the entire digital advertising value chain.

    Member-only content,…

    Read more about "WFA DGX Guide to Data Transparency & GDPR"