WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in…
Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…
The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…
It was a full house in Shanghai as more than 30 client-side media leaders from the WFA network gathered in the L’Oreal offices for…
Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2…
The recent ANA report into media rebates in the US is an important moment for our industry and could be a positive catalyst for…
WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.
WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…
An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.
WFA Press Release
Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by…
Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
Survey on how members source and manage the public relations category.
Predictably, there are those who will find fault in Cannes Lions.
In-depth webinar with Advertising Production Resources (APR) on sourcing ad production for WFA…
The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back
WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.
On 14-15 June, WFA chaired the first two days of ProcureCon Marketing in London - a three-day event for marketing procurement…
WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
