Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1. Press releases
    13 September 2017
    Digital policyData collection & privacy

    70% of global marketers are not fully aware of the implications of GDPR

    A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the…

    Read more about "70% of global marketers are not fully aware of the implications of GDPR"
  2. Marketing Procurement Category Tree
    Benchmarks & surveys
    12 September 2017
    Agency managementAgency rostersMarketing procurementOrganisation & structure

    Marketing Procurement Category Tree

    WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Category Tree"
  3. Advertising standards toolkit for the promotion of effective self-regulation
    Guides & templates
    11 September 2017
    Self-regulationValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…

    Read more about "Advertising standards toolkit for the promotion of effective self-regulation"
  4. Europe research: The economic impact of data-driven advertising (2017)
    Reports & whitepapers
    8 September 2017
    Value of advertisingData & analyticsData-driven marketing

    Europe research: The economic impact of data-driven advertising (2017)

    This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

    Read more about "Europe research: The economic impact of data-driven advertising (2017)"
  5. Europe research: Data-driven advertising and Europeans’ internet use
    Reports & whitepapers
    8 September 2017
    Ad blockingConsumer insight

    Europe research: Data-driven advertising and Europeans’ internet use

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…

    Read more about "Europe research: Data-driven advertising and Europeans’ internet use"
  6. The contribution of data to digital advertising (Europe, 2017)
    Reports & whitepapers
    8 September 2017
    ProgrammaticDigital policyData collection & privacy

    The contribution of data to digital advertising (Europe, 2017)

    This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

    Read more about "The contribution of data to digital advertising (Europe, 2017)"
  7. EU Pledge Infographic (2017)
    Maps & infographics
    7 September 2017

    EU Pledge Infographic (2017)

    Responding to concerns around childhood overweight and obesity, WFA launched the EU Pledge in 2009 whereby 22 leading food and…

    Read more about "EU Pledge Infographic (2017)"
  8. Experiential sampling agencies in Great Britain and Ireland
    Benchmarks & surveys
    6 September 2017
    Agency review & pitchingMarketing procurementData & analytics

    Experiential sampling agencies in Great Britain and Ireland

    WFA member survey. For additional details, please log in.

    Read more about "Experiential sampling agencies in Great Britain and Ireland"
  9. GDPR Guide for Marketers
    Guides & templates
    5 September 2017
    Digital policyMarketing to childrenData collection & privacy

    GDPR Guide for Marketers

    This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…

    Read more about "GDPR Guide for Marketers"
  10. Survey on privacy and data management - GDPR (2017)
    Benchmarks & surveysReports & whitepapers
    5 September 2017
    Digital policyData & analyticsData collection & privacy

    Survey on privacy and data management - GDPR (2017)

    WFA member survey on how members are evaluating the impact of GDPR on their business.

    Read more about "Survey on privacy and data management - GDPR (2017)"
  11. APEC Advertising Standards Conference
    Event reports
    5 September 2017
    Self-regulation

    APEC Advertising Standards Conference

     

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  12. Global marketers making radical changes to media management
    Press releases
    16 August 2017
    Brand safetyMedia governanceMedia transparencyBrand safety

    Global marketers making radical changes to media management

    WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…

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  13. Choosing a Digital Asset Management (DAM) System
    Benchmarks & surveys
    9 August 2017
    Agency review & pitchingMarketing procurementData & analytics

    Choosing a Digital Asset Management (DAM) System

    WFA member survey. For additional details, please log in.

    Read more about "Choosing a Digital Asset Management (DAM) System"
  14. European Viewability Measurement Principles
    Guides & templates
    8 August 2017
    Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics

    European Viewability Measurement Principles

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

    Read more about "European Viewability Measurement Principles"
  15. Expediting media change in China
    Opinions
    3 August 2017
    Media transformation

    Expediting media change in China

    Although now slowing, the media market in China has grown at a breakneck speed.

    Read more about "Expediting media change in China"
  16. Webinar: Better Ads Standards, the industry response to adblocking
    Videos & webinars
    24 July 2017
    Digital policySelf-regulation

    Webinar: Better Ads Standards, the industry response to adblocking

    In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.

    Read more about "Webinar: Better Ads Standards, the industry response to adblocking"
  17. Media Forum Meeting Overview Shanghai July 2017
    Event reports
    12 July 2017

    Media Forum Meeting Overview Shanghai July 2017

     

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  18. Webinar: Keeping the brand tracking love alive
    Videos & webinars
    7 July 2017
    Consumer insight

    Webinar: Keeping the brand tracking love alive

    Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their…

    Read more about "Webinar: Keeping the brand tracking love alive"
  19. Five CMO lessons from Cannes
    Opinions
    4 July 2017
    Marketing capabilities

    Five CMO lessons from Cannes

    While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges…

    Read more about "Five CMO lessons from Cannes"
  20. Survey Results: Marketing Capability Programmes
    Benchmarks & surveys
    4 July 2017
    Integrated marketingOrganisation & structureData & analytics

    Survey Results: Marketing Capability Programmes

    WFA member survey. For additional details, please log in.

    Read more about "Survey Results: Marketing Capability Programmes"
  21. All change at Cannes
    Opinions
    30 June 2017

    All change at Cannes

    Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a…

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