WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…
WFA member survey. For additional details, please log in.
In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…
There will be fewer major sporting events in 2017 than we’ve seen this year.
It was a full house at Most Contagious 2016 in London in December.
WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…
WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.
How do you get an ocean-liner and a speedboat to co-exist? Rob Dreblow looks at the challenges for big brands and start-ups in…
Marketers reveal moves to simplify arrangements, improve reporting and monitoring alongside the ability to negotiate better…
Today’s CMOs are not solely marketers; they are also, critically, transformers.
Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective