WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
New appointments to board include representatives from Deutsche Telekom, Grupo Bimbo, LVMH, Mundipharma, Philips and Shell
Survey looking at current and future projected digital marketing investment trends among WFA members.
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…
Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…
Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…