Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Search, browse through or filter by topics.

Search field

All knowledge & updates

  1.    Survey results on Agency evaluation
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    Survey results on Agency evaluation

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on Agency evaluation"
  2.    The Value of Advertising (2017)
    Value of advertising

    The Value of Advertising (2017)

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

    Read more about "The Value of Advertising (2017)"
  3. Digital policyData collection & privacy

    Bridging the data protection gap

    In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…

    Read more about "Bridging the data protection gap"
  4.    Outlook 2017: crunching the numbers in media
    ChannelsData & analytics

    Outlook 2017: crunching the numbers in media

    There will be fewer major sporting events in 2017 than we’ve seen this year.

    Read more about "Outlook 2017: crunching the numbers in media"
  5.    Three of 2016's most contagious ideas

    Three of 2016's most contagious ideas

    It was a full house at Most Contagious 2016 in London in December.

    Read more about "Three of 2016's most contagious ideas"
  6.    Benchmark on testing big ideas
    Consumer insight

    Benchmark on testing big ideas

     WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…

    Read more about "Benchmark on testing big ideas"
  7.    Benchmark on trade mark clearance for design and logo agencies
    Marketing procurement

    Benchmark on trade mark clearance for design and logo agencies

     WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.

    Read more about "Benchmark on trade mark clearance for design and logo agencies"
  8.    The odd couple
    Agency management

    The odd couple

    How do you get an ocean-liner and a speedboat to co-exist? Rob Dreblow looks at the challenges for big brands and start-ups in…

    Read more about "The odd couple"
  9.    SOURCING FORUM Meeting Overview NY December 2016
    Marketing procurement

    SOURCING FORUM Meeting Overview NY December 2016

     

    Read more about "SOURCING FORUM Meeting Overview NY December 2016"
  10. Global brands consolidate ad server rosters

    Marketers reveal moves to simplify arrangements, improve reporting and monitoring alongside the ability to negotiate better…

    Read more about "Global brands consolidate ad server rosters"
  11.    CDO FORUM Meeting Overview Hong Kong (November) & Singapore (December) 2016

    CDO FORUM Meeting Overview Hong Kong (November) & Singapore (December) 2016

     

    Read more about "CDO FORUM Meeting Overview Hong Kong (November) & Singapore (December) 2016"
  12.    Why advertisers are embarking on a process of 'media transformation'
    Media governanceMedia transformation

    Why advertisers are embarking on a process of 'media transformation'

    Today’s CMOs are not solely marketers; they are also, critically, transformers.

    Read more about "Why advertisers are embarking on a process of 'media transformation'"
  13.    CDO FORUM Meeting Overview Amsterdam November 2016

    CDO FORUM Meeting Overview Amsterdam November 2016

     

    Read more about "CDO FORUM Meeting Overview Amsterdam November 2016"
  14.    SOURCING FORUM Meeting Overview Paris November 2016
    Marketing procurement

    SOURCING FORUM Meeting Overview Paris November 2016

     

    Read more about "SOURCING FORUM Meeting Overview Paris November 2016"
  15.    Media cost inflation & deflation forecasts 2017

    Media cost inflation & deflation forecasts 2017

     

    Read more about "Media cost inflation & deflation forecasts 2017"
  16.    IMC FORUM Meeting Overview London November 2016
    Integrated marketing

    IMC FORUM Meeting Overview London November 2016

     

    Read more about "IMC FORUM Meeting Overview London November 2016"
  17.    Brand building in the age of social media

    Brand building in the age of social media

     

    Read more about "Brand building in the age of social media"
  18.    Time to give up on Bullxxxx proxy metrics?
    Data & analytics

    Time to give up on Bullxxxx proxy metrics?

     

    Read more about "Time to give up on Bullxxxx proxy metrics?"
  19.    MEDIA FORUM Meeting Overview NY Madrid 2016

    MEDIA FORUM Meeting Overview NY Madrid 2016

     

    Read more about "MEDIA FORUM Meeting Overview NY Madrid 2016"
  20.    INSIGHT FORUM Meeting Overview London November 2016

    INSIGHT FORUM Meeting Overview London November 2016

     

    Read more about "INSIGHT FORUM Meeting Overview London November 2016"
  21.    Webinar: AVMSD revision
    Self-regulation

    Webinar: AVMSD revision

    Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective

    Read more about "Webinar: AVMSD revision"