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Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategySurvey: Covid-19 global response (March 2020)
Read more about "Survey: Covid-19 global response (March 2020)"This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
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Advertising & policyDigital policyPrivacy & techGDPRDGX Benchmark: Opt-in rates for cookie consent (Europe)
Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.
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Agency managementMarketing procurementMarketing strategySustainabilityMarketing procurementMarketing strategySurvey: Global Category Management - Displays & Point-of-Sale
Read more about "Survey: Global Category Management - Displays & Point-of-Sale"WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
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Trends & forecastsCross-media measurementMarketing effectivenessMedia transformationMind the Gap - 2020
Read more about "Mind the Gap - 2020"
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap. -
CreativityCMO ForumBenchmark: Creative agencies in EMEA and APAC
Read more about "Benchmark: Creative agencies in EMEA and APAC"This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
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Marketing strategyMarketing structureMarketing strategyBenchmark: Covid-19 Impact on Marketing
Read more about "Benchmark: Covid-19 Impact on Marketing"This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing strategy.
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Agency managementMarketing procurementMarketing procurementBenchmark: Innovation Funds
Read more about "Benchmark: Innovation Funds"This WFA member benchmark covers how members are managing funding for innovation.
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Marketing procurementMarketing procurementBenchmark: Strategic Design Agencies
Read more about "Benchmark: Strategic Design Agencies"This WFA member benchmark examines how members are working with strategic design agencies.
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Marketing procurementMarketing procurementBenchmark: Working/non-working marketing spends
Read more about "Benchmark: Working/non-working marketing spends"This WFA member benchmark covers how members are evolving the use and definition behind working/non-working marketing spends.
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Marketing technologyMarketing structureMarketing technologyBenchmark: Customer Data Platforms (CDP)
Read more about "Benchmark: Customer Data Platforms (CDP)"This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.
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Marketing procurementMarketing procurementTransparency in global production
Read more about "Transparency in global production"Survey on global content production transparency.
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Influencer marketingCMO ForumBenchmark: Recommended tools and partners for influencer marketing
Read more about "Benchmark: Recommended tools and partners for influencer marketing"This WFA member benchmark covers recommended tools and partners for influencer marketing.
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Influencer marketingCMO ForumWFA Influencer marketing survey
Read more about "WFA Influencer marketing survey"WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact, challenges and the importance of influencer marketers in the future.
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Brand reputationMedia & analyticsMarketing strategyMarketing operationsMarketing strategyCorporate Sustainability Survey Report
Read more about "Corporate Sustainability Survey Report"This WFA member survey covers our member's corporate sustainability practices.
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Marketing procurementMarketing procurementBenchmark: Measuring your agency creative effectiveness
Read more about "Benchmark: Measuring your agency creative effectiveness"This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
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Marketing procurementMarketing procurementBenchmark: Digital asset retention policies
Read more about "Benchmark: Digital asset retention policies"This WFA member benchmark covers how long brands are keeping digital assets before deleting them i.e. their retention policies for digital assets.
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Advertising & policyDigital policyData governancePrivacy & techDGX Benchmark: Standard Contractual Clauses
Read more about "DGX Benchmark: Standard Contractual Clauses"This WFA member benchmark covers member usage of Standard Contractual Clauses.
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Advertising & policyDigital policyPrivacy & techMarketing structureDGX Benchmark: Increasing data privacy awareness for Marketers
Read more about "DGX Benchmark: Increasing data privacy awareness for Marketers"This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing employees.
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Advertising & policyDigital policyAd techPrivacy & techDGX Benchmark: CCPA and online behavioural advertising
Read more about "DGX Benchmark: CCPA and online behavioural advertising"This WFA member benchmark covers how members are reacting to the California Consumer Privacy Act (CCPA) and its impact on online behavioural advertising.
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Marketing procurementMarketing technologyMarketing procurementMarketing technologyBenchmark: Buying Channels
Read more about "Benchmark: Buying Channels"This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related processes.
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Marketing procurementMarketing procurementBenchmark: OTT Media Buying Practices (APAC)
Read more about "Benchmark: OTT Media Buying Practices (APAC)"This WFA member benchmark of various OTT Media buying practises by WFA members.
