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Marketing technologyMarketing structureMarketing technologyBenchmark: Customer Data Platforms (CDP)
Read more about "Benchmark: Customer Data Platforms (CDP)"This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.
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Marketing procurementMarketing procurementTransparency in global production
Read more about "Transparency in global production"Survey on global content production transparency.
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Influencer marketingCMO ForumBenchmark: Recommended tools and partners for influencer marketing
Read more about "Benchmark: Recommended tools and partners for influencer marketing"This WFA member benchmark covers recommended tools and partners for influencer marketing.
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Influencer marketingCMO ForumWFA Influencer marketing survey
Read more about "WFA Influencer marketing survey"WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact, challenges and the importance of influencer marketers in the future.
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Brand reputationMedia & analyticsMarketing strategyMarketing operationsMarketing strategyCorporate Sustainability Survey Report
Read more about "Corporate Sustainability Survey Report"This WFA member survey covers our member's corporate sustainability practices.
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Marketing procurementMarketing procurementBenchmark: Measuring your agency creative effectiveness
Read more about "Benchmark: Measuring your agency creative effectiveness"This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
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Marketing procurementMarketing procurementBenchmark: Digital asset retention policies
Read more about "Benchmark: Digital asset retention policies"This WFA member benchmark covers how long brands are keeping digital assets before deleting them i.e. their retention policies for digital assets.
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Advertising & policyDigital policyData governancePrivacy & techDGX Benchmark: Standard Contractual Clauses
Read more about "DGX Benchmark: Standard Contractual Clauses"This WFA member benchmark covers member usage of Standard Contractual Clauses.
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Advertising & policyDigital policyPrivacy & techMarketing structureDGX Benchmark: Increasing data privacy awareness for Marketers
Read more about "DGX Benchmark: Increasing data privacy awareness for Marketers"This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing employees.
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Advertising & policyDigital policyAd techPrivacy & techDGX Benchmark: CCPA and online behavioural advertising
Read more about "DGX Benchmark: CCPA and online behavioural advertising"This WFA member benchmark covers how members are reacting to the California Consumer Privacy Act (CCPA) and its impact on online behavioural advertising.
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Marketing procurementMarketing technologyMarketing procurementMarketing technologyBenchmark: Buying Channels
Read more about "Benchmark: Buying Channels"This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related processes.
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Marketing procurementMarketing procurementBenchmark: OTT Media Buying Practices (APAC)
Read more about "Benchmark: OTT Media Buying Practices (APAC)"This WFA member benchmark of various OTT Media buying practises by WFA members.
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Marketing procurementMarketing procurementBenchmark: Developments in the Russian media market
Read more about "Benchmark: Developments in the Russian media market"This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push for fixed, committed 2020 budgets.
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Marketing procurementMarketing structureMarketing organisationMarketing procurementBenchmark: Digital Marketing workload and responsibility structuring
Read more about "Benchmark: Digital Marketing workload and responsibility structuring"This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their procurement team.
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Marketing procurementCMO ForumMarketing procurementBenchmark: Fixed fees for creative assets
Read more about "Benchmark: Fixed fees for creative assets"This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in times when personalized content at scare requires a greater amount of creative content.
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Marketing procurementMarketing operationsMarketing procurementBenchmark: Managing slow moving or obsolete (SLOB) products
Read more about "Benchmark: Managing slow moving or obsolete (SLOB) products"This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.
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Marketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategyBenchmark: Shopper Agency recommendations in Western Europe
Read more about "Benchmark: Shopper Agency recommendations in Western Europe"This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
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Marketing procurementMarketing organisationMarketing procurementBenchmark: Procurement systems for marketing
Read more about "Benchmark: Procurement systems for marketing"This WFA member benchmark covers the usage of buying channels / procure-to-pay systems that WFA members employ and whether they would recommend them.
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Marketing procurementMarketing operationsMarketing procurementSurvey: Media Planning & Buying Management Tools
Read more about "Survey: Media Planning & Buying Management Tools"A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by our network. This benchmark report includes the consolidated feedback from 19 respondents.
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Marketing procurementMarketing procurementBenchmark: Category Management of Market Research & Insights
Read more about "Benchmark: Category Management of Market Research & Insights"WFA member bechmark on category management of market research & insights. For additional details, please log in.
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Advertising & policyDigital policyAd techData governancePrivacy & techGDPRPrivacy compliance for cookies, pixels and other types of tracker (2019)
Read more about "Privacy compliance for cookies, pixels and other types of tracker (2019)"This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level of awareness and readiness across organisations and the challenges members are facing going forward.
