The jury for Global Marketer of the Year ponder whether the unique conditions of 2020 will result in a very different future for the profession.

Please note that GARM was discontinued on August 8 2024. See more here.

The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights the need for action from brands as well as platforms. It’s not simple, however, and our five industry experts describe the next steps for brands, ranging from ensuring that the same standards are applied to all the media partners they invest with, through to an emphasis on ensuring brand safety efforts do not lead to discrimination against certain sections of the population.

Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy Editor, Tom Standage.

Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic advisors, says Laura Forcetti, WFA's Global Lead, Marketing Sourcing

We’re at the beginning of a new post-purpose era, where brands will fail if they think they can outcry competition by screaming ‘I care’, says purpose pioneer Thomas Kolster, also known as Mr. Goodvertising, as he takes a hatchet to his earlier beliefs about purpose.

It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't have all that time to adopt such safety protections. Data protection is a sorely needed service, and it can't wait, says Lung Huang, Head of Growth Solutions for Mars Petcare. 

Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from the pandemic and restrictions on our movement and lifestyles.

We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry Daykin, Senior Media Director EMEA at GSK Consumer Healthcare and WFA Global Diversity and Inclusion Ambassador.

How can brands use behavioral science to re-invent their customers’ experience during and post COVID-19? In the light of massive changes in consumer behaviour happening globally, Richard Bordenave, CEO of BVA Nudge Unit Singapore, decoded during a WFA webinar earlier this year some of the trends that may reshape businesses in a soon future.

WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as internally as matter of urgency.