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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
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Brand purposeMarketing strategyMarketing structureDigital media transformationMarketing capabilitiesMarketing organisationMarketing strategyMarketing has the chance to lead post pandemic but structures need an overhaul
Read more about "Marketing has the chance to lead post pandemic but structures need an overhaul"Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must first look at how they are set-up, says Marketing Week Editor-in-Chief, Russell Parsons.
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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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Advertising & policyInclusive marketingGender equality in marketing: are we making progress fast enough?
Read more about "Gender equality in marketing: are we making progress fast enough?"We've asked six industry leaders to share their perspectives
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Inclusive marketingDelivering diversity is a must-pass test
Read more about "Delivering diversity is a must-pass test"The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO, explains why we need to accelerate our impact.
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In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat
Read more about "In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat"Meet Lindsay Mouat, CEO of ANZA
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Advertising & policyCOVID has re-emphasised how brands must serve society
Read more about "COVID has re-emphasised how brands must serve society"Phil Myers, WFA Deputy President and SVP Public Policy and Government Affairs, PepsiCo, on how the policy function has had to adapt during the pandemic
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Advertising & policyMarketing technologyInclusive marketingDigital media transformationMarketing capabilitiesMarketing technologyWFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
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Marketing procurementMarketing procurementDefining world-class standards for marketing procurement
Read more about "Defining world-class standards for marketing procurement"To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global Sourcing Board has created some common definitions for key terms.
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Marketing technologyMarketing technologyWFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
Read more about "WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar"David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.
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Agency managementMarketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategySix partner predictions for 2021
Read more about "Six partner predictions for 2021"Six of WFA’s strategic partners share their views on what will define marketing for the year ahead
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In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov
Read more about "In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov"Meet Rossen Missov, Executive Director of BAA
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Global Marketer of the YearMeet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G
Read more about "Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G"Marc Pritchard, Chief Brand Officer of P&G, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills
Read more about "Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills"Ivan Pollard, SVP, Global Chief Marketing Officer, General Mills, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel
Read more about "Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel"Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio, Mattel, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI
Read more about "Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI"Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei
Read more about "Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei"Andrew Garrihy, Chief Brand Officer and Western Europe Chief Marketing Officer, Huawei, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars
Read more about "Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars"Jane Wakely, Lead CMO at Mars Inc, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell
Read more about "WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell"David Wheldon speaks with Sir Martin Sorrell
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Advertising & policyPrivacy & techCMO ForumWFA Forum Chairs look back on 2020
Read more about "WFA Forum Chairs look back on 2020"We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy agendas.
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Advertising & policyCross-media measurementWFA CEO: “Build Back Better has started”
Read more about "WFA CEO: “Build Back Better has started”"An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.
