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Advertising & policyDigital policyPrivacy & techDGX Meeting Overview (February 2017)
Read more about "DGX Meeting Overview (February 2017)"Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
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Media Forum Meeting Overview London February 2017
Read more about "Media Forum Meeting Overview London February 2017"Meeting headlines: 1. Devising a new Code Of Conduct for the media industry 2. “The contractual foundation of the industry is deficient” – global trends in media transparency 3. Making a success of the in-house programmatic model & technology selection OTHER ITEMS & ACTIONS: - How to utilize AI in media planning - How the ePrivacy directive will impact the digital advertising ecosystem
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview NY December 2016
Read more about "SOURCING FORUM Meeting Overview NY December 2016"Meeting headlines: 1. The agency of the future? 2. “Managing agencies is a role best done by…” 3. Five key trends in running agency evaluations
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CDO FORUM Meeting Overview Hong Kong (November) & Singapore (December) 2016
Read more about "CDO FORUM Meeting Overview Hong Kong (November) & Singapore (December) 2016"Meeting headlines: 1a. ‘Ambition is the ‘North Star’ of Digital Transformation but the other 5 stages are just as critical 1b. ‘Sometimes you win, Sometimes you learn’: How to create a Create a culture of innovation 2. “Don’t be the Cat that follows the laser light”: Leadership lessons & learnings from our CDOs 3. Working with Start-Ups: “Know your business, clearly articulate your problem, and leave it to the process” 4. Are you Analog or Connected? Using the SONAR Digital Diagnostic to understand your Digital Maturity?
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CDO FORUM Meeting Overview Amsterdam November 2016
Read more about "CDO FORUM Meeting Overview Amsterdam November 2016"Meeting headlines: 1. “Starting to kiss some frogs” – big brand collaboration with start-ups 2. “Head of digital marketing to head of customer obsession” – changing role of digital marketers 3. The journey to connected customer marketing: 7 critical factors to concentrate on for 2017 4. ‘Mastering your digital destiny’ – getting control of data and technology
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Paris November 2016
Read more about "SOURCING FORUM Meeting Overview Paris November 2016"Meeting headlines: 1. How should procurement respond to media transparency issues? 2. Four ways to build your marketing procurement community 3. Sourcing consumer insights
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CMO ForumIMC FORUM Meeting Overview London November 2016
Read more about "IMC FORUM Meeting Overview London November 2016"Meeting headlines: 1. Time’s up for proxy metrics? 2. Common measurement challenges and potential solutions. 3. Even the best partners need a little cajoling.
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MEDIA FORUM Meeting Overview NY Madrid 2016
Read more about "MEDIA FORUM Meeting Overview NY Madrid 2016"Meeting headlines: 1. “Constant reappraisal of product” – recommendations for working with verification companies 2. ‘The state of bots in 2016’ – tracking the sophistication of ad fraud ‘bots’ 3. “The strategic principles important for your business” – guiding your tech model choices 4. Programmatic RFI – “laying the foundations for a future-proofed ecosystem” 5. In pursuit of ‘100% viewability’
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INSIGHT FORUM Meeting Overview London November 2016
Read more about "INSIGHT FORUM Meeting Overview London November 2016"Meeting headlines: 1. Market researchers as storytellers 2. CGS (consumer generated segmentation): co-creating your segments 3. The future of insights? Artificial intelligence within behavioural modelling
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MEDIA FORUM Meeting Overview NY October 2016
Read more about "MEDIA FORUM Meeting Overview NY October 2016"Meeting headlines: 1. “The contractual foundation of the industry is deficient” – global trends in media transparency 2. Best practice in delivering global media transparency – the internal & external 3. “Setting a global vision for media” – media transformation cases 4. Media transformation: “If it’s not strategic, don’t do it yourself”
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Singapore September 2016
Read more about "SOURCING FORUM Meeting Overview Singapore September 2016"Meeting headlines: 1. Category management: how global can you go? 2. Rethinking the way sourcing reports savings 3. Procuring production for content led marketing
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INSIGHT FORUM Meeting Overview Singapore September 2016
Read more about "INSIGHT FORUM Meeting Overview Singapore September 2016"Meeting headlines: 1. Five ways Insights can get closer to marketing 2. Behavioural analysis and targeting just got smarter 3. How to set up internal Insights communities
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CDO FORUM Meeting Overview Cologne September 2016
Read more about "CDO FORUM Meeting Overview Cologne September 2016"Meeting headlines: 1. Setting the “burning platform for change” – the road to Data Driven Precision Marketing 2. Data, data everywhere…delivering a transformation in data management 3. “Story-telling in their DNA” – assembling the most impactful content partnership
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MEDIA FORUM Meeting Overview Shanghai July 2016
Read more about "MEDIA FORUM Meeting Overview Shanghai July 2016"Meeting Headlines: 1. Up to 75% of ad inventory ‘valueless’ – recommendations to safeguard investment in China 2. “Change managers?” – perspectives on the future of media agencies 3. “Treat us like suppliers & that will define the relationship” – exploring client/agency issues in China 4. Recommendations for improved media management in China
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MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016
Read more about "MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016"Meeting headlines: 1. Media transformation - the road to ‘data driven’ precision marketing 2. ‘From media plans to plans for media’ - solving the ‘Rubik’s cube’ of media management 3. “Evidence of ‘pervasive’ media rebates” - the ANA/K2 report is published 4. ‘One throat to choke’ - watch-outs with integrated agencies
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CMO FORUM Meeting Overview Cannes June 2016
Read more about "CMO FORUM Meeting Overview Cannes June 2016"25 Global CMOs/ VPs of marketing came together on 23rd June during Cannes to address the biggest issue brands are facing today: Customer disengagement.
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CMO ForumIMC FORUM Meeting Overview London April 2016
Read more about "IMC FORUM Meeting Overview London April 2016"Meeting headlines: 1. The content marketing challenge: it’s not all about you 2. If content marketing is the answer, what was the question? 3. Considerations for evolving your measurement framework
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CDO FORUM Meeting Overview London March 2016
Read more about "CDO FORUM Meeting Overview London March 2016"CDO Forum meeting overview from March 3. 2016, hosted in London.
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Paris February 2016
Read more about "SOURCING FORUM Meeting Overview Paris February 2016"Meeting headlines: 1. Buying digital services in partnership with IT 2. A primer on procuring ad production in 2016 3. What type of media procurement organisation are you? 4. Applying ZBB within marketing
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CMO ForumIMC FORUM Meeting Overview Dubai February 2016
Read more about "IMC FORUM Meeting Overview Dubai February 2016"Meeting Headlines: 1. Developing content marketing frameworks requires patience, creativity and love 2. Content marketing requires focus; on your objectives & the needs of your audience. 3. Why marketing measurement is like Dubai
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MEDIA FORUM Meeting Overview Delhi February 2016
Read more about "MEDIA FORUM Meeting Overview Delhi February 2016"Meeting Headlines: 1. “Under the bonnet” - programmatic media buying in APAC 2. Agencies on agencies: what we think about the future 3. “The discussion may be about value, but the reality is about cost” - the client/agency debate
