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MEDIA FORUM Meeting Overview NY October 2016
Read more about "MEDIA FORUM Meeting Overview NY October 2016"Meeting headlines: 1. “The contractual foundation of the industry is deficient” – global trends in media transparency 2. Best practice in delivering global media transparency – the internal & external 3. “Setting a global vision for media” – media transformation cases 4. Media transformation: “If it’s not strategic, don’t do it yourself”
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RAC - Meeting presentation - September 21, 2016
Read more about "RAC - Meeting presentation - September 21, 2016" -
Digital media transformation“Gotta catch ‘em all!” 5 digital trends at dmexco 2016
Read more about "“Gotta catch ‘em all!” 5 digital trends at dmexco 2016"dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.
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Media & analyticsData, data everywhere…delivering a transformation in data management
Read more about "Data, data everywhere…delivering a transformation in data management"dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Singapore September 2016
Read more about "SOURCING FORUM Meeting Overview Singapore September 2016"Meeting headlines: 1. Category management: how global can you go? 2. Rethinking the way sourcing reports savings 3. Procuring production for content led marketing
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INSIGHT FORUM Meeting Overview Singapore September 2016
Read more about "INSIGHT FORUM Meeting Overview Singapore September 2016"Meeting headlines: 1. Five ways Insights can get closer to marketing 2. Behavioural analysis and targeting just got smarter 3. How to set up internal Insights communities
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PAG - Meeting presentation - September 20, 2016
Read more about "PAG - Meeting presentation - September 20, 2016" -
CDO FORUM Meeting Overview Cologne September 2016
Read more about "CDO FORUM Meeting Overview Cologne September 2016"Meeting headlines: 1. Setting the “burning platform for change” – the road to Data Driven Precision Marketing 2. Data, data everywhere…delivering a transformation in data management 3. “Story-telling in their DNA” – assembling the most impactful content partnership
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MEDIA FORUM Meeting Overview Shanghai July 2016
Read more about "MEDIA FORUM Meeting Overview Shanghai July 2016"Meeting Headlines: 1. Up to 75% of ad inventory ‘valueless’ – recommendations to safeguard investment in China 2. “Change managers?” – perspectives on the future of media agencies 3. “Treat us like suppliers & that will define the relationship” – exploring client/agency issues in China 4. Recommendations for improved media management in China
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MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016
Read more about "MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016"Meeting headlines: 1. Media transformation - the road to ‘data driven’ precision marketing 2. ‘From media plans to plans for media’ - solving the ‘Rubik’s cube’ of media management 3. “Evidence of ‘pervasive’ media rebates” - the ANA/K2 report is published 4. ‘One throat to choke’ - watch-outs with integrated agencies
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CMO FORUM Meeting Overview Cannes June 2016
Read more about "CMO FORUM Meeting Overview Cannes June 2016"25 Global CMOs/ VPs of marketing came together on 23rd June during Cannes to address the biggest issue brands are facing today: Customer disengagement.
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CMO ForumIMC FORUM Meeting Overview London April 2016
Read more about "IMC FORUM Meeting Overview London April 2016"Meeting headlines: 1. The content marketing challenge: it’s not all about you 2. If content marketing is the answer, what was the question? 3. Considerations for evolving your measurement framework
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CDO FORUM Meeting Overview London March 2016
Read more about "CDO FORUM Meeting Overview London March 2016"CDO Forum meeting overview from March 3. 2016, hosted in London.
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Paris February 2016
Read more about "SOURCING FORUM Meeting Overview Paris February 2016"Meeting headlines: 1. Buying digital services in partnership with IT 2. A primer on procuring ad production in 2016 3. What type of media procurement organisation are you? 4. Applying ZBB within marketing
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CMO ForumIMC FORUM Meeting Overview Dubai February 2016
Read more about "IMC FORUM Meeting Overview Dubai February 2016"Meeting Headlines: 1. Developing content marketing frameworks requires patience, creativity and love 2. Content marketing requires focus; on your objectives & the needs of your audience. 3. Why marketing measurement is like Dubai
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MEDIA FORUM Meeting Overview Delhi February 2016
Read more about "MEDIA FORUM Meeting Overview Delhi February 2016"Meeting Headlines: 1. “Under the bonnet” - programmatic media buying in APAC 2. Agencies on agencies: what we think about the future 3. “The discussion may be about value, but the reality is about cost” - the client/agency debate
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MEDIA FORUM Meeting Overview London February 2016
Read more about "MEDIA FORUM Meeting Overview London February 2016"Meeting Headlines: 1. ‘Taking a longer and lateral view’ - silo busting to improve the understanding of a ‘Return’ 2. ‘If it’s not strategic, don’t do it yourself’ - responding to ‘media transformation’ decisions 3. ‘Modelling the future’ - long & short strokes required to succeed in an omnichannel world 4. Shedding some light on the US transparency debate
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CDO FORUM Meeting Overview Hong Kong January 2016
Read more about "CDO FORUM Meeting Overview Hong Kong January 2016"Meeting headlines: 1. “Don’t boil the ocean” - considerations on the road to digital transformation 2. “Brand engagement NOT bribery and coercion” - the content marketing imperative
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MEDIA FORUM Meeting Overview London December 2015
Read more about "MEDIA FORUM Meeting Overview London December 2015"Meeting headlines: 1. Global ad fraud: “the $64bn question” 2. Agencies on agencies: “What we can do in future to improve” 3. Media agencies vs clients: the big issues
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CDO FORUM Meeting Overview Amsterdam October 2015
Read more about "CDO FORUM Meeting Overview Amsterdam October 2015"Meeting headlines: 1. “Hard-wiring digital into an organisation’s DNA” - steps to accelerate digital transformation 2. ‘SPARCS’ - a framework for transformation 3. “Upskilling the world” - developing a global search marketing capability programme 4. The future of search marketing - two predictions
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Singapore October 2015
Read more about "SOURCING FORUM Meeting Overview Singapore October 2015"Meeting headlines: 1. Understanding digital agency capabilities 2. Five ways procurement can help with roster management 3. Watch-outs when costing out agency SOWs 4. Sourcing digital: where to start?
