Meeting headlines: 1a. ‘Ambition is the ‘North Star’ of Digital Transformation but the other 5 stages are just as critical 1b. ‘Sometimes you win, Sometimes you learn’: How to create a Create a culture of innovation 2. “Don’t be the Cat that follows the laser light”: Leadership lessons & learnings from our CDOs 3. Working with Start-Ups: “Know your business, clearly articulate your problem, and leave it to the process” 4. Are you Analog or Connected? Using the SONAR Digital Diagnostic to understand your Digital Maturity?

Meeting headlines: 1. How should procurement respond to media transparency issues? 2. Four ways to build your marketing procurement community 3. Sourcing consumer insights

 Meeting headlines: 1. “Constant reappraisal of product” – recommendations for working with verification companies 2. ‘The state of bots in 2016’ – tracking the sophistication of ad fraud ‘bots’ 3. “The strategic principles important for your business” – guiding your tech model choices 4. Programmatic RFI – “laying the foundations for a future-proofed ecosystem” 5. In pursuit of ‘100% viewability’

 Meeting headlines: 1. “The contractual foundation of the industry is deficient” – global trends in media transparency 2. Best practice in delivering global media transparency – the internal & external 3. “Setting a global vision for media” – media transformation cases 4. Media transformation: “If it’s not strategic, don’t do it yourself”

dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.

 Meeting headlines: 1. Category management: how global can you go? 2. Rethinking the way sourcing reports savings 3. Procuring production for content led marketing

 Meeting Headlines: 1. Up to 75% of ad inventory ‘valueless’ – recommendations to safeguard investment in China 2. “Change managers?” – perspectives on the future of media agencies 3. “Treat us like suppliers & that will define the relationship” – exploring client/agency issues in China 4. Recommendations for improved media management in China

 25 Global CMOs/ VPs of marketing came together on 23rd June during Cannes to address the biggest issue brands are facing today: Customer disengagement.