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10 things to watch in 2018
Read more about "10 things to watch in 2018"From gender stereotypes and blockchain to the EU's new data privacy rules - the WFA team has put together a list of 10 of the things to watch in 2018.
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Marketing strategyMarketing strategyLet's make 2018 the year of transparency, says WFA President David Wheldon
Read more about "Let's make 2018 the year of transparency, says WFA President David Wheldon"In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.
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Marketing strategyMarketing strategyGDPR data-privacy rules signal a welcome revolution, says WFA CEO
Read more about "GDPR data-privacy rules signal a welcome revolution, says WFA CEO"GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.
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Global Marketer of the YearMarketing strategyMarketing strategyBridging east and west via digital: Huawei's Glory Zhang
Read more about "Bridging east and west via digital: Huawei's Glory Zhang"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Global Marketer of the YearMarketing strategyMarketing strategySea heroes and data: Deutsche Telekom's Hans-Christian Schwingen
Read more about "Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Global Marketer of the YearMarketing with purpose: Mars' Jane Wakely
Read more about "Marketing with purpose: Mars' Jane Wakely"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Brand purposeGlobal Marketer of the YearMarketing strategyMarketing strategyPriceless success: Mastercard's Raja Rajamannar
Read more about "Priceless success: Mastercard's Raja Rajamannar"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Brand purposeGlobal Marketer of the YearMarketing strategyMarketing strategyEmpowering marketers and unstereotyping ads: Unilever's Keith Weed
Read more about "Empowering marketers and unstereotyping ads: Unilever's Keith Weed"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Brand purposeGlobal Marketer of the YearMarketing strategyMarketing strategyFrom transparency to equality: P&G's Marc Pritchard
Read more about "From transparency to equality: P&G's Marc Pritchard"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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WFA CEO: 2017 in review
Read more about "WFA CEO: 2017 in review"Stephan Loerke, WFA's CEO, looks back at 2017 and what it meant from a brand owners' perspective
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4 public affairs predictions for 2018
Read more about "4 public affairs predictions for 2018"The WFA public affairs team share their predictions for what the next 12 months hold for brands.
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6 marketing predictions for 2018
Read more about "6 marketing predictions for 2018"The WFA marketing team share their predictions for what the next 12 months hold for brands.
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Brand purposeMarketing strategyMarketing strategyIt’s the Most Contagious time of the year
Read more about "It’s the Most Contagious time of the year"Pope Francis, Donald Trump, H.H. the Dalai Lama and Jack Ma walk into a marketing conference…and Most Contagious 2017 begins.
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Digital policy10 things you should know about GDPR
Read more about "10 things you should know about GDPR"Not fully aware of the implications of GDPR? You’re not alone.
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Brand reputationCMO ForumWhat great brand stories can do for business
Read more about "What great brand stories can do for business"In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical counterpoint to the current challenges of media governance.
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Creating a culture of insights
Read more about "Creating a culture of insights"Members of the global consumer insight community address how to develop companies into insights-led organisations.
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Privacy & techAnd the buzzword at Festival of Marketing 2017 was…
Read more about "And the buzzword at Festival of Marketing 2017 was…"…actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of the biggest disruptions to privacy law in two decades.
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Real insight from a virtual reality
Read more about "Real insight from a virtual reality"The consumer insight community is realising some unexpected benefits from virtual reality.
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Media transformationExpediting media change in China
Read more about "Expediting media change in China"Although now slowing, the media market in China has grown at a breakneck speed.
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Marketing strategyCMO ForumMarketing capabilitiesMarketing strategyFive CMO lessons from Cannes
Read more about "Five CMO lessons from Cannes"While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges facing advertisers in the digital ecosystem.
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CMO ForumAll change at Cannes
Read more about "All change at Cannes"Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a festival that still matters
