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Camelia Cristache

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  1. Industry’s unprecedented show of unity to tackle DEI
    Expert opinion
    30 June 2021 at 10:09
    Inclusive marketing

    Industry’s unprecedented show of unity to tackle DEI

    Camelia Cristache, Will Gilroy

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.

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  2. WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
    Expert opinionVideo
    2 June 2021 at 11:02
    Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformation

    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight

    Camelia Cristache

    WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.

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  3. Let's talk about bias
    Expert opinion
    1 October 2019 at 10:14
    Inclusive marketing

    Let's talk about bias

    Camelia Cristache

    How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of progressive representation right: presence, personality, perspective

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  4. Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
    Expert opinionVideo
    28 November 2018 at 16:28
    Advertising & policyInclusive marketing

    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G

    Camelia Cristache

    WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women

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  5. It’s the Most Contagious time of the year
    Expert opinionEvent reports
    18 December 2017 at 11:02
    Brand purposeMarketing strategyMarketing strategy

    It’s the Most Contagious time of the year

    Camelia Cristache

    Pope Francis, Donald Trump, H.H. the Dalai Lama and Jack Ma walk into a marketing conference…and Most Contagious 2017 begins.

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  6. 10 things you should know about GDPR
    Expert opinion
    1 December 2017 at 10:13
    Digital policy

    10 things you should know about GDPR

    Camelia Cristache

    Not fully aware of the implications of GDPR? You’re not alone.

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  7. And the buzzword at Festival of Marketing 2017 was…
    Expert opinionEvent reports
    27 October 2017 at 15:15
    Privacy & tech

    And the buzzword at Festival of Marketing 2017 was…

    Camelia Cristache

    …actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of the biggest disruptions to privacy law in two decades.

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  8. Three of 2016's most contagious ideas
    Expert opinionEvent reports
    22 December 2016 at 12:06

    Three of 2016's most contagious ideas

    Camelia Cristache

    It was a full house at Most Contagious 2016 in London in December.

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