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The guide has been developed by the European Association of Communication Agencies (EACA)
The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's goal of eradicating harmful stereotypes from advertising and media.
Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this effort, UNICEF presented their "Promoting diversity and inclusion in advertising" playbook.
Most common forms of discrimination globally were reported on the basis of age and family status
Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities
But marketing still outperforms many other industries globally on DEI
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.
Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.
A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on TV and YouTube during 2019
FMCG giant spurs brands to be more inclusive by funding diverse casting costs
This article was originally published in Contagious I/O on 26 March 2021
Comprehensive framework details potential issues at every stage of the creative process
The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO, explains why we need to accelerate our impact.
Why a toy maker decided to remodel conventions with a genderless doll range
This article was originally published in Contagious I/O on 2 December 2019
This article was originally published in Contagious I/O on 4 April 2019.
David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin
Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content choices which drive authentic and inclusive representation in visual communications.
New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently committed to inclusivity and diversity in their advertising and say brands still need to go further to achieve genuine representation
Study uncovers some of the problems around gender representation in YouTube advertising across different verticals
We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry Daykin, Senior Media Director EMEA at GSK Consumer Healthcare and WFA Global Diversity and Inclusion Ambassador.
This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from 2006-2019, with a focus on new findings from 2019. This is the first public report to analyze all six key identity groups in film-based advertising. We also include an intersectional profile for each identity group.
A showcase for Diversity and Inclusion initiatives in the UK ad industry.
A view by Jerry Daykin, Media Director at GSK Consumer Healthcare