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Advertising & policyMarketing strategyMarketing structureInclusive marketingSustainabilityCMO ForumMarketing operationsMarketing strategyCMO Forum meeting overview (November 2021)
Read more about "CMO Forum meeting overview (November 2021)"Overview of the CMO Forum held remotely on November 16, 2021.
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Brand purposeBrand reputationGlobal Marketer of the YearMarketing structureMarketing capabilitiesMarketing operationsWFA launches Global Marketer of the Year 2021
Read more about "WFA launches Global Marketer of the Year 2021"Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and businesses during the second year of the pandemic
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Agency managementCreativityMarketing strategyMarketing structureCMO ForumDigital media transformationMarketing strategyCMO Forum meeting overview (September 2021)
Read more about "CMO Forum meeting overview (September 2021)"Overview of the CMO Forum held remotely on September 8, 2021.
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Brand purposeBrand reputationMarketing structureDigital media transformationMarketing capabilitiesFive CMOs with five post lockdown tips
Read more about "Five CMOs with five post lockdown tips"Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David Wheldon
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Advertising & policyMarketing structureSustainabilityCMO ForumMarketing operationsSpotlight on marketing and sustainability: bridging the gaps around the world
Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study created in partnership with 34 national advertiser associations.
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Agency managementMarketing strategyMarketing structureCMO ForumDigital media transformationMarketing strategy
CMO Forum meeting overview (June 2021)
Read more about "CMO Forum meeting overview (June 2021)"Overview of the CMO Forum held remotely on June 2, 2021.
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Marketing procurementMarketing structureMarketing procurementSpotlight: Growth Metrics – shift from a savings outlook to a value creation approach
Read more about "Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach"Shifting from a savings outlook to a value creation approach.
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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
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Brand purposeMarketing strategyMarketing structureDigital media transformationMarketing capabilitiesMarketing organisationMarketing strategyMarketing has the chance to lead post pandemic but structures need an overhaul
Read more about "Marketing has the chance to lead post pandemic but structures need an overhaul"Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must first look at how they are set-up, says Marketing Week Editor-in-Chief, Russell Parsons.
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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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Agency managementMarketing strategyMarketing structureSustainabilityCMO ForumMarketing strategy
CMO Forum meeting overview (March 2021)
Read more about "CMO Forum meeting overview (March 2021)"Overview of the CMO Forum held remotely on March 9, 2021.
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Trends & forecastsMarketing structureCMO ForumMarketing capabilitiesMarketing operationsMarketing organisationWhat marketing talent wants
Read more about "What marketing talent wants"Company and marketing department attributes that resonate with today's marketer
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Marketing structureMarketing capabilitiesMarketing operations
Marketing talent seeks companies with purpose, WFA research
Read more about "Marketing talent seeks companies with purpose, WFA research"Apple, Unilever and P&G are the most attractive companies to work for
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Brand reputationMarketing structureCMO ForumBenchmark: Global versus local brand equity
Read more about "Benchmark: Global versus local brand equity"WFA member survey on the topic of balancing global and local brand equity/positioning.
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In-housingMarketing procurementMarketing structureMarketing procurementDecoupling production from the creative agency and the role of the agency producer
Read more about "Decoupling production from the creative agency and the role of the agency producer"Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of decoupling advertising production from the creative agency and the role of the agency producer.
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Marketing structureMarketing capabilitiesMarketing operationsMarketing organisationSpotlight: Shortcutting your marketing transformation
Read more about "Spotlight: Shortcutting your marketing transformation"COVID has accelerated the need to transform legacy marketing structures and processes for the digital economy.
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Marketing structureBenchmark: Global Budget setting & use of working/non-working ratios
Read more about "Benchmark: Global Budget setting & use of working/non-working ratios"Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
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Agency managementMarketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategySix partner predictions for 2021
Read more about "Six partner predictions for 2021"Six of WFA’s strategic partners share their views on what will define marketing for the year ahead
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Advertising & policyMarketing procurementMarketing structureMarketing capabilitiesMarketing operationsMarketing procurement10 Predictions for 2021
Read more about "10 Predictions for 2021"It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the wider world and internally within the marketing industry.
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Agency managementIn-housingMarketing structureCMO ForumMarketing operationsSpotlight: Global Trends in Creative In-Housing
Read more about "Spotlight: Global Trends in Creative In-Housing"The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having created an in-house model of some shape or form.
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Marketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategyBenchmark: Global marketing procurement team structures & workload allocation
Read more about "Benchmark: Global marketing procurement team structures & workload allocation"WFA member benchmark regarding workload allocation and related team structures.
