Posts about Trends & forecasts

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Project Reconnect masterdeck 2019
    Report
    Trends & forecastsBrand purposeBrand reputationGlobal Marketer Week

    Project Reconnect masterdeck 2019

    WFA

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help marketers better align marketing strategies and practices with people’s changing expectations and sensitivities.

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  2. Media cost inflation & deflation forecasts 2018
    Trends & forecasts

    Media cost inflation & deflation forecasts 2018

    WFA

     

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  3. Survey on Global Ad Viewability & Ad Fraud levels
    BenchmarkReport
    Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

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  4. Europe research: Data-driven advertising and Europeans’ internet use
    Report
    Advertising & policyTrends & forecastsPrivacy & tech

    Europe research: Data-driven advertising and Europeans’ internet use

    EDAA, IAB

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of content users accessed online, their attitudes to data-driven advertising, and their willingness to pay for content as an alternative to advertising.

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  5. Survey on Social Media & Social Content Management 2017
    Benchmark
    Trends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureCMO ForumMarketing strategy

    Survey on Social Media & Social Content Management 2017

    WFA

     WFA member survey. For additional details, please log in.

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  6. Survey results on Programmatic & trading desks
    Benchmark
    Trends & forecastsAd techMedia & analyticsMarketing strategyDigital media transformationMarketing strategy

    Survey results on Programmatic & trading desks

    WFA

     WFA member survey. For additional details, please log in.

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  7. Media cost inflation & deflation forecasts 2017
    Trends & forecasts

    Media cost inflation & deflation forecasts 2017

    WFA

     

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  8. Media cost inflation & deflation forecasts 2016
    Trends & forecasts

    Media cost inflation & deflation forecasts 2016

    WFA

     

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  9. Ad Blocking - the great disruptor
    Trends & forecasts

    Ad Blocking - the great disruptor

    WFA

     

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  10. The future of category management
    Trends & forecastsMarketing procurementMarketing procurement

    The future of category management

    WFA

     

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  11. Guide to Programmatic Media (2014)
    Guides & templates
    Trends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks available to advertisers.

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