WFA’s feedback to the European Commission on the Proposal for a Directive on Empowering Consumers for the Green Transition, a proposed law aimed at tackling ‘greenwashing’ marketing practices, currently under discussion in Brussels.

With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the environmental impact of their operations is now more important than ever.

WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How Brands Grow, about brand loyalty, double jeopardy, and consumer experience and satisfaction.

Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is down to more fundamental matters, says Marketing Week Editor-in-Chief, Russell Parsons

Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 25 May 2022.

Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services Act and Digital Markets Act.

In this session on 25 May 2022, WFA members discussed Google’s recent announcements regarding Google Analytics 4 and shared perspectives as what impact the proposed changes could have in light of recent rulings from EU data protection authorities.

Overview of the Sourcing Forum held remotely on May 17, 2022.

This WFA member benchmark examined the current sourcing approach to agency pitch.