Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when it comes to talent, reaching 54% among agencies, according to recent WFA research. In light of this acute crisis, four industry experts share their views on the size and source of the issue and how companies can take practical actions to address these challenges.

Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts efficiency, quality, and results.

It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career.

The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces of advice from recent episodes of the WFA’s Better Marketing podcast

The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the Year

WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a particular lens on South East Asia and how brands can better manage and maximise media investment in eCommerce

A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage of the purchase funnel for fast moving CPGs.

Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store for brands