Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media investments—often in complex and evolving environments.  As WFA broadens its Sustainability work via the launch of a new member-wide Sustainable Marketing Community, we are hosting the first in a series of Sustainable Marketing webinars, starting with a deep dive on Media Sustainability.

How can advertisers help shape a healthier global food environment?

Discover the Future of Cross-Media Measurement - June 2025 meeting

A one-pager on the European Accessibility Act (EAA) which aims to improve the accessibility of key products and services for people with disabilities across the EU, and the potential implications for marketers.

Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 May 2025.

New WFA research shows that brands are taking more time to articulate what they stand for and changing the markets they invest in.

CMOs and public policy leads agree that the world has become more unpredictable and riskier.

Delegates at WFA Global Marketer Week were asked what the issues were they would like to see make headlines at Cannes Lions this year.

The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of this evolution stands Marcel Marcondes, AB InBev's Global CMO and winner of the 2024 WFA Global Marketer of the Year award. His philosophy brings a refreshing clarity to how marketing should function today: as a bridge between consumers and business.

Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, explains the appeal of the insurance industry and how the right metrics can prove the power of marketing.

Marketing Capability team models differ from company to company, so which one is the best? Brenna Brandes, Global Marketing Services Manager at WFA, explains the strengths and weaknesses of some of the most common models.