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CreativityMarketing technologyAIMarketing technologyWFA President’s Vision for 2025
Read more about "WFA President’s Vision for 2025"Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and Communications Officer at Mastercard Raja Rajamannar.
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CreativityAITop WFA content in 2024 to get you ahead in 2025
Read more about "Top WFA content in 2024 to get you ahead in 2025"We have compiled an overview of 2024 content that’s been most popular with WFA members and, where appropriate, with the wider marketing community.
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Cross-media measurementHaloCross-media measurement is an advertisers’ North Star
Read more about "Cross-media measurement is an advertisers’ North Star"Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than ever. Matt Green and Rishi Saxena unveil new WFA research and point to the progress made with WFA’s North Star Halo programme – an enabler for Origin in the UK and Aquila in the US.
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Marketing technologyAIMarketing technologyMajor multinationals identify six key IP risks of GenAI in marketing
Read more about "Major multinationals identify six key IP risks of GenAI in marketing"Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights options open to advertisers to create safe spaces for GenAI use.
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Responsible Food Marketing Policy: WFA key messages
Read more about "Responsible Food Marketing Policy: WFA key messages"WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and children.
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CreativityMarketing technologyAIMarketing technologyNine WFA partner predictions for 2025
Read more about "Nine WFA partner predictions for 2025"WFA's strategic partners share their global marketing predictions for 2025.
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Spotlight: A 2024 Agency Roundup - Beyond the Surface
Read more about "Spotlight: A 2024 Agency Roundup - Beyond the Surface"Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome challenges, as emphasized in a comprehensive session by Bruno Gralpois from Agency Mania Solutions.
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SustainabilitySpotlight: Sustainable Marketing 2030 - Creativity into Action
Read more about "Spotlight: Sustainable Marketing 2030 - Creativity into Action"Learn more about the role of creativity in sustainable transformation from WFA and Kantar.
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Advertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technologyKnowledge Spotlight: Trends in the APAC New Business Landscape
Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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SustainabilitySustainability into Action
Read more about "Sustainability into Action"New series of WFA playbooks on sustainable marketing from WFA and Kantar offers marketers guidance on how to put theory into practice, starting with the power of storytelling.
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Marketing capabilities
Benchmark: Marketing academy development and management
Read more about "Benchmark: Marketing academy development and management"WFA member benchmark on best practices for developing and maintaining a marketing academy
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Marketing procurementMarketing structureMarketing procurementResearch: Global marketing procurement structures and operating models
Read more about "Research: Global marketing procurement structures and operating models"Access WFA’s research on global marketing procurement structures and operating models.
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Advertising & policyDigital policyWFA position paper on EU Digital Fairness Fitness Check
Read more about "WFA position paper on EU Digital Fairness Fitness Check"Potential policy positions that will guide WFA's advocacy on the Digital Fairness Act’s future legislative process as well as next steps.
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Media Forum Meeting Overview, New York, December 2024
Read more about "Media Forum Meeting Overview, New York, December 2024"Overview of the WFA Media Forum meeting, held in New York as a part of WFA’s Forum Connect
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Insight Forum Meeting Overview (December 2024)
Read more about "Insight Forum Meeting Overview (December 2024)"Overview of the Insight Forum, part of Forum Connect NYC, December 2024
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview, Forum Connect, New York (December 2024)
Read more about "Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)"Overview of the WFA Sourcing Forum meeting, held in New York as part of Forum Connect
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Marketing strategyMarketing capabilitiesMarketing strategyMarketing Capability Forum Meeting Overview (October 2024)
Read more about "Marketing Capability Forum Meeting Overview (October 2024)"Overview of the WFA Marketing Capability Forum held in person in London
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SustainabilityHow creativity can drive sustainable action
Read more about "How creativity can drive sustainable action"In 2025, WFA and Kantar will launch a series of case study led playbooks to help take Sustainable Marketing 2030 from theory into practice for marketers. The first playbook, published in January 25, focuses on creativity.
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CreativitySustainabilityAIWFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Read more about "WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot"In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot.
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The World Ahead 2025 with Tom Standage (The Economist)
Read more about "The World Ahead 2025 with Tom Standage (The Economist)"The Economist’s predictive look to the year ahead. Tom Standage, Deputy Editor of The Economist and Editor of The World Ahead, provides an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.
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Brand purposeBrand reputationCreativityCannes LionsCMO ForumDigital media transformationMarketing capabilitiesIs it time for a marketing makeover?
Read more about "Is it time for a marketing makeover?"WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession faces.
