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Knowledge Spotlight: 2024 Production Trends in Asia Pacific
Read more about "Knowledge Spotlight: 2024 Production Trends in Asia Pacific"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing procurementMarketing procurementSkills underpin the power of procurement
Read more about "Skills underpin the power of procurement"Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing Services Asia Pacific and Global Sourcing at WFA, reveals the latest research.
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Digital policyMarketing technologyAIMarketing technologyAI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
Read more about "AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking"AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest developments and how they impact insights, customer communication, video generation and copyright.
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Five key policy priorities marketers need to know about
Read more about "Five key policy priorities marketers need to know about"With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm and Alexandre Boyer explore the key areas likely to dominate regulatory debates that will impact brand marketers over the coming months.
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Marketing technologyMarketing technology
Knowledge Spotlight: Martech Infrastructure 101
Read more about "Knowledge Spotlight: Martech Infrastructure 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Advertising & policyDigital policyIreland’s Online Safety Code: Implications for advertisers
Read more about "Ireland’s Online Safety Code: Implications for advertisers"An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview, Singapore (October 2024)
Read more about "Sourcing Forum Meeting Overview, Singapore (October 2024)"Overview of the WFA Sourcing Forum meeting, held in Singapore
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CreativityAICMO ForumCMO Forum Meeting Overview, London (October 2024)
Read more about "CMO Forum Meeting Overview, London (October 2024)"Overview of the WFA CMO Forum held in person in London
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Marketing structureCMO ForumBenchmark: Global Marketing Organisation Transformation
Read more about "Benchmark: Global Marketing Organisation Transformation"WFA member benchmark exploring global marketing organisation transformation
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Advertising & policyRAC Programme Meeting Overview (September 2024)
Read more about "RAC Programme Meeting Overview (September 2024)"Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 25 September 2024
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Agency management2024 Top Agencies in the World by Revenue
Read more about "2024 Top Agencies in the World by Revenue"Explore Agency Mania Solution's Top 15 Agencies in the World poster for 2024
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Knowledge Spotlight – Sponsorship Measurement 101
Read more about "Knowledge Spotlight – Sponsorship Measurement 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Media transformationMedia Forum Meeting Overview, October 2024
Read more about "Media Forum Meeting Overview, October 2024"Overview of the WFA Media Forum meeting, held in person in Paris.
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Influencer marketing
Knowledge spotlight: Influencer marketing, where psychology meets digital marketing
Read more about "Knowledge spotlight: Influencer marketing, where psychology meets digital marketing"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Knowledge Spotlight: Media agency contract
Read more about "Knowledge Spotlight: Media agency contract"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Advertising & policyDigital policyPAG Meeting Overview (September 2024)
Read more about "PAG Meeting Overview (September 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024
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Knowledge Spotlight: In-housing 101
Read more about "Knowledge Spotlight: In-housing 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Knowledge Spotlight: Sponsorship Operations 101
Read more about "Knowledge Spotlight: Sponsorship Operations 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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WFA Outlook report: Media inflation set to rise in 2025 and 2026
Read more about "WFA Outlook report: Media inflation set to rise in 2025 and 2026"9 out of 10 top global markets expected to see prices rise more than in 2024.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview, Forum Connect, Amsterdam (March 2024)
Read more about "Sourcing Forum Meeting Overview, Forum Connect, Amsterdam (March 2024)"Overview of the WFA Sourcing Forum meeting, held in Amsterdam as part of Forum Connect
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Marketing capabilities
Benchmark: Sustainability Capability
Read more about "Benchmark: Sustainability Capability"WFA member benchmark on industry best practices for building capability specifically around sustainability topics.
