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Digital media transformationMedia transformationSpotlight: 3rd Party Cookies live on… but not for long!
Read more about "Spotlight: 3rd Party Cookies live on… but not for long!"Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should advertisers do now, to be ready for the 2025+ digital media ecosystem.
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Advertising & policySustainability
Benchmark: Sustainable communication, advertising production and advertising behaviours
Read more about "Benchmark: Sustainable communication, advertising production and advertising behaviours"WFA member benchmark covering three topics relating to sustainability: communicating sustainability credentials on pack or at point of purchase, sustainable advertising production and auditing the portrayal of behaviours in advertising.
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Media transformationWebinar WFA-IARD sobre Publicidad de Alcohol
Read more about "Webinar WFA-IARD sobre Publicidad de Alcohol"Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.
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Media transformationSpotlight: The Future of Media Agency Remuneration
Read more about "Spotlight: The Future of Media Agency Remuneration"Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the media ecosystem have impacted on media agency remuneration, and steps advertisers are taking.
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Cross-media measurementMedia & analyticsKnowledge Spotlight: Media Measurement 101
Read more about "Knowledge Spotlight: Media Measurement 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Agency managementMarketing technologyMarketing structureAIMarketing technologyThree-quarters of brands want to change their agency remuneration model
Read more about "Three-quarters of brands want to change their agency remuneration model"According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to change their agency renumeration model in the next three years.
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Advertising & policyMedia & analyticsAI
Knowledge Spotlight: Digital Privacy 101
Read more about "Knowledge Spotlight: Digital Privacy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CreativityMarketing procurementMarketing procurementSpotlight: Evolving from a focus on roles to a skill-centric talent model
Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"This session presents the current landscape of work and how this is evolving alongside economic and hiring trends.
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Marketing procurementMarketing operationsMarketing procurement
Benchmark: Scope of Work (SOW) Process
Read more about "Benchmark: Scope of Work (SOW) Process"WFA member benchmark exploring the SOW process
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Brand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementCMO ForumMarketing capabilitiesMarketing procurement
Knowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Insight Forum Meeting Overview (September 2024)
Read more about "Insight Forum Meeting Overview (September 2024)"Overview of the Insight Forum held in Geneva, September 2024
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Knowledge Spotlight: 2024 Production Trends in Asia Pacific
Read more about "Knowledge Spotlight: 2024 Production Trends in Asia Pacific"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing procurementMarketing procurementSkills underpin the power of procurement
Read more about "Skills underpin the power of procurement"Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing Services Asia Pacific and Global Sourcing at WFA, reveals the latest research.
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Digital policyMarketing technologyAIMarketing technologyAI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
Read more about "AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking"AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest developments and how they impact insights, customer communication, video generation and copyright.
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Five key policy priorities marketers need to know about
Read more about "Five key policy priorities marketers need to know about"With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm and Alexandre Boyer explore the key areas likely to dominate regulatory debates that will impact brand marketers over the coming months.
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Marketing technologyMarketing technology
Knowledge Spotlight: Martech Infrastructure 101
Read more about "Knowledge Spotlight: Martech Infrastructure 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Advertising & policyDigital policyIreland’s Online Safety Code: Implications for advertisers
Read more about "Ireland’s Online Safety Code: Implications for advertisers"An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview, Singapore (October 2024)
Read more about "Sourcing Forum Meeting Overview, Singapore (October 2024)"Overview of the WFA Sourcing Forum meeting, held in Singapore
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CreativityAICMO ForumCMO Forum Meeting Overview, London (October 2024)
Read more about "CMO Forum Meeting Overview, London (October 2024)"Overview of the WFA CMO Forum held in person in London
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Marketing structureCMO ForumBenchmark: Global Marketing Organisation Transformation
Read more about "Benchmark: Global Marketing Organisation Transformation"WFA member benchmark exploring global marketing organisation transformation
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Advertising & policyRAC Programme Meeting Overview (September 2024)
Read more about "RAC Programme Meeting Overview (September 2024)"Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 25 September 2024
