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CreativityMarketing technologyAIMarketing technologyKnowledge Spotlight: Creative perspectives for advertising on Meta platforms
Read more about "Knowledge Spotlight: Creative perspectives for advertising on Meta platforms"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Digital policyMarketing technologyAIMarketing technologyAI Community, September 17th, 2024
Read more about "AI Community, September 17th, 2024"WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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Global Marketer of the YearBusiness growth is No. 1
Read more about "Business growth is No. 1"Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their No. 1 criteria for selecting the shortlisted contenders, although a significant number suggested a focus on other areas such as creativity, innovation, DEI and sustainability is essential to deliver on this.
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Agency managementMarketing technologyAIMarketing technologyEighty percent of brands have concerns about agency use of GenAI
Read more about "Eighty percent of brands have concerns about agency use of GenAI"More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI contracts.
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Global Marketer of the Year
How to become a client of choice
Read more about "How to become a client of choice"What qualities do marketers need to become a must-have client? Our Global Marketer of the Year jury identifies how brands can become the ‘client of choice' for agencies and other partners.
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CreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology
Knowledge Spotlight: Leveraging Meta’s performance toolkit
Read more about "Knowledge Spotlight: Leveraging Meta’s performance toolkit"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology
Knowledge Spotlight:Navigating Meta’s family of apps and services
Read more about "Knowledge Spotlight:Navigating Meta’s family of apps and services"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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AI
Knowledge Spotlight: 2024 Media trends in Asia Pacific
Read more about "Knowledge Spotlight: 2024 Media trends in Asia Pacific"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Global Marketer of the YearMarketing capabilities
The new marketer skillset
Read more about "The new marketer skillset"What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for their recommendations on where brand leaders should focus.
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CreativityAI
Knowledge Spotlight: Supercharging creativity
Read more about "Knowledge Spotlight: Supercharging creativity"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Global Marketer of the YearWFA names expert jury for 2024 Global Marketer of the Year
Read more about "WFA names expert jury for 2024 Global Marketer of the Year"Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join panel.
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Three ways behavioural science can improve marketing
Read more about "Three ways behavioural science can improve marketing"Marketers often have a vague awareness of behavioural science, but it rarely goes very deep. Independent advisor, Scott Young, and BVA Nudge Consulting's Ted Utoft outline key ideas that could transform communications.
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Marketing procurementMarketing procurementGet more from marketing procurement
Read more about "Get more from marketing procurement"The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement Leader and founding member of the WFA Sourcing Board, shares her perspectives on how to create a genuine partnership.
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Are you retail media ready?
Read more about "Are you retail media ready?"Retail media is the biggest ad spend story in 2024, creating new challenges for advertisers as Tom Ashby, Global Lead, Media Services at WFA, explains.
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Digital policyGoogle’s third-party cookie U-turn
Read more about "Google’s third-party cookie U-turn"After four years of testing, industry dialogue, regulatory involvement and timeline delays, Google has abandoned its current plans to replace third-party cookies in Chrome. We asked WFA strategic partners to discuss what’s next for advertisers.
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Marketing technologyCMO ForumDigital media transformationMarketing operationsMarketing technologyWFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
Read more about "WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA"In this episode of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene.
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Digital policyMarketing technologyAIMarketing technologyThis month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment
Read more about "This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly AI update serves as your one-stop round up of the most important developments to help you stay informed of the forces transforming the marketing industry. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, identifies the most important announcements and events of the last month .
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Knowledge Spotlight: Social Commerce
Read more about "Knowledge Spotlight: Social Commerce"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CreativityMarketing capabilitiesMarketing operationsSpotlight: The Timeless Importance of the Show
Read more about "Spotlight: The Timeless Importance of the Show"Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.
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Knowledge Spotlight: Influencers and KOLs
Read more about "Knowledge Spotlight: Influencers and KOLs"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Benchmark: Media Planning Tools
Read more about "Benchmark: Media Planning Tools"WFA member research on media planning tools
