This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities remain major roadblocks to more widespread adoption. Eighty percent of brands cited concerns about agency use of GenAI.

Keep track of consumers expectations and perspectives on the use of generative AI in advertising and marketing.

Members of WFA’s CMO Forum in Asia-Pacific met during Marketing Matters in Singapore, focusing on the value equation for marketing and how to deliver better marketing. Rob Dreblow, WFA Global Head of Marketing Services, and Laura Forcetti, WFA Director, Marketing Services Asia-Pacific, and Global Sourcing, report back.

New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at the WFA, explains how it is enabling a more strategic approach.

Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA research

Responsible marketing and brand purpose, the main areas for collaboration

WFA mebers can download the findings in Spanish here

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their No. 1 criteria for selecting the shortlisted contenders, although a significant number suggested a focus on other areas such as creativity, innovation, DEI and sustainability is essential to deliver on this.

What qualities do marketers need to become a must-have client? Our Global Marketer of the Year jury identifies how brands can become the ‘client of choice' for agencies and other partners.