New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at the WFA, explains how it is enabling a more strategic approach.

Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA research

Responsible marketing and brand purpose, the main areas for collaboration

WFA mebers can download the findings in Spanish here

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their No. 1 criteria for selecting the shortlisted contenders, although a significant number suggested a focus on other areas such as creativity, innovation, DEI and sustainability is essential to deliver on this.

What qualities do marketers need to become a must-have client? Our Global Marketer of the Year jury identifies how brands can become the ‘client of choice' for agencies and other partners.

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for their recommendations on where brand leaders should focus.

Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join panel.

The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement Leader and founding member of the WFA Sourcing Board, shares her perspectives on how to create a genuine partnership.