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Media transformationMedia Forum, Remote, July 2024
Read more about "Media Forum, Remote, July 2024"Overview of the WFA Media Forum meeting, held remotely via Zoom
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Marketing structureCMOCMO ForumBenchmark: Global and local brand consistency
Read more about "Benchmark: Global and local brand consistency"WFA member benchmark on centralising marketing assets and resources into a singular platform
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Digital policyMarketing technologyAIMarketing technologyThis month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars
Read more about "This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly AI update serves as your one-stop round up of the most important developments to help you stay informed of the forces transforming the marketing industry. Gabrielle Robitaille, Associate Director, Digital Policy at the WFA identifies six important announcements.
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Brand purposeCreativityContent marketingKnowledge spotlight: Creative mindset 101
Read more about "Knowledge spotlight: Creative mindset 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Spotlight: A Mid-Year Agency Roundup - Beyond the Surface
Read more about "Spotlight: A Mid-Year Agency Roundup - Beyond the Surface"In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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Insight Forum Meeting Overview (June 2024)
Read more about "Insight Forum Meeting Overview (June 2024)"Overview of the Insight Forum held remotely, 27th June 2024
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Content marketingMarketing operations
Knowledge Spotlight: Content production 101
Read more about "Knowledge Spotlight: Content production 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing procurementMarketing operationsMarketing procurement
Knowledge Spotlight: Agency Performance Measurement
Read more about "Knowledge Spotlight: Agency Performance Measurement"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Media transformationMedia Board, Cannes, June 2024
Read more about "Media Board, Cannes, June 2024"Overview of the WFA Media Board meeting, held in Cannes in June 2024
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview (June 2024, Remote)
Read more about "Sourcing Forum Meeting Overview (June 2024, Remote)"Overview of the WFA Sourcing Forum meeting, held remotely on 12th June 2024
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Brand reputationCreativityMarketing strategyCannes LionsMarketing strategyDoes Asia-Pacific need Lions or Merlions?
Read more about "Does Asia-Pacific need Lions or Merlions?"WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior marketers based in the Asia Pacific region and hosted at the Google Asia Pacific offices. Laura Forcetti, Director Marketing, Asia Pacific at WFA, reveals the debates around creativity and how APAC could get more glory both locally and globally.
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Advertising & policyAIResponsible AI principles
Read more about "Responsible AI principles"An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI
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Inclusive marketingGeena Davis Institute: ‘The Power of Portrayal’ report
Read more about "Geena Davis Institute: ‘The Power of Portrayal’ report"The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions Film and Film Craft winning and shortlisted work from 2006 to 2023.
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Advertising & policyDigital policyPAG Meeting Overview (June 2024)
Read more about "PAG Meeting Overview (June 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 11 June 2024
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Inclusive marketingEACA: ‘Creative Equality in Advertising 2024’ report
Read more about "EACA: ‘Creative Equality in Advertising 2024’ report"The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality in teams behind award-winning campaigns.
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Advertising & policyCannes LionsCMOCMO ForumCMO Forum Meeting Overview, Cannes (June 2024)
Read more about "CMO Forum Meeting Overview, Cannes (June 2024)"Overview of the WFA CMO Forum held in person in Cannes
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Marketing operations
Knowledge Spotlight: Agency Roster Modelling & Transformation
Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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AIMarketing capabilities
Benchmark: Generative AI Upskilling
Read more about "Benchmark: Generative AI Upskilling"WFA benchmark on upskilling marketing teams on the topic of generative AI
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Inclusive marketingUnstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
Read more about "Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study"The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and progressive advertising can drive sales and growth.
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Sustainability
GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Global Alliance for Responsible Media (GARM) and the Ad Net Zero community. It allows advertisers, media owners and agencies to measure across six major media types.
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Marketing operationsKnowledge Spotlight: Agency Remuneration 101
Read more about "Knowledge Spotlight: Agency Remuneration 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
