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Marketing procurementMarketing procurementSourcing Forum Meeting Overview (June 2024, Remote)
Read more about "Sourcing Forum Meeting Overview (June 2024, Remote)"Overview of the WFA Sourcing Forum meeting, held remotely on 12th June 2024
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Brand reputationCreativityMarketing strategyCannes LionsMarketing strategyDoes Asia-Pacific need Lions or Merlions?
Read more about "Does Asia-Pacific need Lions or Merlions?"WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior marketers based in the Asia Pacific region and hosted at the Google Asia Pacific offices. Laura Forcetti, Director Marketing, Asia Pacific at WFA, reveals the debates around creativity and how APAC could get more glory both locally and globally.
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Advertising & policyAIResponsible AI principles
Read more about "Responsible AI principles"An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI
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Inclusive marketingGeena Davis Institute: ‘The Power of Portrayal’ report
Read more about "Geena Davis Institute: ‘The Power of Portrayal’ report"The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions Film and Film Craft winning and shortlisted work from 2006 to 2023.
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Advertising & policyDigital policyPAG Meeting Overview (June 2024)
Read more about "PAG Meeting Overview (June 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 11 June 2024
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Inclusive marketingEACA: ‘Creative Equality in Advertising 2024’ report
Read more about "EACA: ‘Creative Equality in Advertising 2024’ report"The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality in teams behind award-winning campaigns.
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Advertising & policyCannes LionsCMOCMO ForumCMO Forum Meeting Overview, Cannes (June 2024)
Read more about "CMO Forum Meeting Overview, Cannes (June 2024)"Overview of the WFA CMO Forum held in person in Cannes
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Marketing operationsKnowledge Spotlight: Agency Roster Modelling & Transformation
Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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AIMarketing capabilities
Benchmark: Generative AI Upskilling
Read more about "Benchmark: Generative AI Upskilling"WFA benchmark on upskilling marketing teams on the topic of generative AI
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Inclusive marketingUnstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
Read more about "Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study"The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and progressive advertising can drive sales and growth.
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Sustainability
GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Global Alliance for Responsible Media (GARM) and the Ad Net Zero community. It allows advertisers, media owners and agencies to measure across six major media types.
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Marketing operationsKnowledge Spotlight: Agency Remuneration 101
Read more about "Knowledge Spotlight: Agency Remuneration 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Inclusive marketingSetting targets on DEI in production can be a challenge for half of major multinationals
Read more about "Setting targets on DEI in production can be a challenge for half of major multinationals"New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity, Equity and Inclusion initiatives in content production. A new WFA playbook offers best practice and brand examples for marketers looking to take action.
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Inclusive marketing“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes
Read more about "“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes"Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on DEI and sustainability.
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Advertising & policyInclusive marketingSurvey: DEI in Content Production
Read more about "Survey: DEI in Content Production"WFA member survey exploring company maturity and practices related to DEI in content production.
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Brand purposeCreativityGlobal Marketer WeekMarketing technologyCannes LionsAICMOMarketing technologyWhat do marketers want to see in Cannes?
Read more about "What do marketers want to see in Cannes?"We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four big themes dominate their demands: creativity, purpose, AI and impact.
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Inclusive marketingCase study | Smirnoff (Diageo): We Do We
Read more about "Case study | Smirnoff (Diageo): We Do We"This case study was originally published in the WFA DEI in Content Production guide (June 2024)
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Inclusive marketingCase study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life
Read more about "Case study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life"This case study was originally published in the WFA DEI in Content Production guide (June 2024)
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Inclusive marketingAICase study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty
Read more about "Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty"This case study was originally published in the WFA DEI in Content Production guide (June 2024)
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Inclusive marketingCase study | Reckitt: Cultivating Safety & Belonging on Set – Talent Charter & Survey for Production
Read more about "Case study | Reckitt: Cultivating Safety & Belonging on Set – Talent Charter & Survey for Production"This case study was originally published in the WFA DEI in Content Production guide (June 2024)
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Inclusive marketingCase study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit
Read more about "Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit"This case study was originally published in the WFA DEI in Content Production guide (June 2024)
