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WFA national association member ANA has announced plans for its final ANA IQ Global Week of Learning for 2025, which will take place from December 2 -6.
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest developments and how they impact insights, customer communication, video generation and copyright.
An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available data.
Pepsi piloted simple, fun and engaging sustainability solutions for fans to win rewards for recycling.
Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these efforts, we risk bans, comprehensive restrictions and exclusion, says Alexandre Boyer, Policy Manager at WFA.
De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas puedes tomar para gestionar sus riesgos.
In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for inclusive marketing.
Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should advertisers do now, to be ready for the 2025+ digital media ecosystem.
WFA member benchmark covering three topics relating to sustainability: communicating sustainability credentials on pack or at point of purchase, sustainable advertising production and auditing the portrayal of behaviours in advertising.
Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.
Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the media ecosystem have impacted on media agency remuneration, and steps advertisers are taking.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to change their agency renumeration model in the next three years.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
This session presents the current landscape of work and how this is evolving alongside economic and hiring trends.
WFA member benchmark exploring the SOW process
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
Overview of the Insight Forum held in Geneva, September 2024
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing Services Asia Pacific and Global Sourcing at WFA, reveals the latest research.
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from our third quarter that you might have missed: