Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    ANA launches final week of learning for 2024

    ANA launches final week of learning for 2024

    WFA national association member ANA has announced plans for its final ANA IQ Global Week of Learning for 2025, which will take place from December 2 -6.

    Read more about "ANA launches final week of learning for 2024"
  2.    AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
    Digital policyMarketing technologyAIMarketing technology

    AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest developments and how they impact insights, customer communication, video generation and copyright. 

    Read more about "AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses"
  3.    Children and teens online safety overview
    Advertising & policyDigital policy

    Children and teens online safety overview

    An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available data.

    Read more about "Children and teens online safety overview"
  4.    PepsiCo - Driving impact at the 2024 UCL final
    Sustainability

    PepsiCo - Driving impact at the 2024 UCL final

    Pepsi piloted simple, fun and engaging sustainability solutions for fans to win rewards for recycling.

    Read more about "PepsiCo - Driving impact at the 2024 UCL final"
  5.    Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change

    Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change

    Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these efforts, we risk bans, comprehensive restrictions and exclusion, says Alexandre Boyer, Policy Manager at WFA.

    Read more about "Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change"
  6.    Webinar: Descubriendo el uso de la IA generativa por parte de las agencias
    Agency managementAI

    Webinar: Descubriendo el uso de la IA generativa por parte de las agencias

    De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas puedes tomar para gestionar sus riesgos.

    Read more about "Webinar: Descubriendo el uso de la IA generativa por parte de las agencias"
  7.    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing
    Advertising & policyBrand purposeCreativityInclusive marketing

    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing

    In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for inclusive marketing. 

    Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"
  8.    Spotlight: 3rd Party Cookies live on… but not for long!
    Digital media transformationMedia transformation

    Spotlight: 3rd Party Cookies live on… but not for long!

    Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should advertisers do now, to be ready for the 2025+ digital media ecosystem.

    Read more about "Spotlight: 3rd Party Cookies live on… but not for long!"
  9. Advertising & policySustainability

    Benchmark: Sustainable communication, advertising production and advertising behaviours

    WFA member benchmark covering three topics relating to sustainability: communicating sustainability credentials on pack or at point of purchase, sustainable advertising production and auditing the portrayal of behaviours in advertising.

    Read more about "Benchmark: Sustainable communication, advertising production and advertising behaviours"
  10.    Webinar WFA-IARD sobre Publicidad de Alcohol
    Media transformation

    Webinar WFA-IARD sobre Publicidad de Alcohol

    Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.

    Read more about "Webinar WFA-IARD sobre Publicidad de Alcohol"
  11.    Spotlight: The Future of Media Agency Remuneration
    Media transformation

    Spotlight: The Future of Media Agency Remuneration

    Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the media ecosystem have impacted on media agency remuneration, and steps advertisers are taking. 

    Read more about "Spotlight: The Future of Media Agency Remuneration"
  12.    Knowledge Spotlight: Media Measurement 101
    Cross-media measurementMedia & analytics

    Knowledge Spotlight: Media Measurement 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Media Measurement 101"
  13.    Three-quarters of brands want to change their agency remuneration model
    Agency managementMarketing technologyMarketing structureAIMarketing technology

    Three-quarters of brands want to change their agency remuneration model

    According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to change their agency renumeration model in the next three years.

    Read more about "Three-quarters of brands want to change their agency remuneration model"
  14.    Knowledge Spotlight: Digital Privacy 101
    Advertising & policyMedia & analyticsAI

    Knowledge Spotlight: Digital Privacy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Digital Privacy 101"
  15.    Spotlight: Evolving from a focus on roles to a skill-centric talent model
    CreativityMarketing procurementMarketing procurement

    Spotlight: Evolving from a focus on roles to a skill-centric talent model

    This session presents the current landscape of work and how this is evolving alongside economic and hiring trends. 

    Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"
  16. Marketing procurementMarketing operationsMarketing procurement

    Benchmark: Scope of Work (SOW) Process

    WFA member benchmark exploring the SOW process

    Read more about "Benchmark: Scope of Work (SOW) Process"
  17.    Knowledge Spotlight – Sponsorship Strategy 101
    Brand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementCMO ForumMarketing capabilitiesMarketing procurement

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  18.    Insight Forum Meeting Overview (September 2024)

    Insight Forum Meeting Overview (September 2024)

    Overview of the Insight Forum held in Geneva, September 2024

    Read more about "Insight Forum Meeting Overview (September 2024)"
  19.    Knowledge Spotlight: 2024 Production Trends in Asia Pacific

    Knowledge Spotlight: 2024 Production Trends in Asia Pacific

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: 2024 Production Trends in Asia Pacific"
  20.    Skills underpin the power of procurement
    Marketing procurementMarketing procurement

    Skills underpin the power of procurement

    Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing Services Asia Pacific and Global Sourcing at WFA, reveals the latest research.

    Read more about "Skills underpin the power of procurement"
  21.    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
    Agency managementAI

    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from our third quarter that you might have missed:

    Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"