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AIMarketing capabilities
Benchmark: Generative AI Upskilling
Read more about "Benchmark: Generative AI Upskilling"WFA benchmark on upskilling marketing teams on the topic of generative AI
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Inclusive marketingUnstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
Read more about "Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study"The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and progressive advertising can drive sales and growth.
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Sustainability
GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Global Alliance for Responsible Media (GARM) and the Ad Net Zero community. It allows advertisers, media owners and agencies to measure across six major media types.
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Marketing operationsKnowledge Spotlight: Agency Remuneration 101
Read more about "Knowledge Spotlight: Agency Remuneration 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Inclusive marketingSetting targets on DEI in production can be a challenge for half of major multinationals
Read more about "Setting targets on DEI in production can be a challenge for half of major multinationals"New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity, Equity and Inclusion initiatives in content production. A new WFA playbook offers best practice and brand examples for marketers looking to take action.
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Inclusive marketing“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes
Read more about "“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes"Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on DEI and sustainability.
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Advertising & policyInclusive marketingSurvey: DEI in Content Production
Read more about "Survey: DEI in Content Production"WFA member survey exploring company maturity and practices related to DEI in content production.
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Brand purposeCreativityGlobal Marketer WeekMarketing technologyCannes LionsAICMOMarketing technologyWhat do marketers want to see in Cannes?
Read more about "What do marketers want to see in Cannes?"We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four big themes dominate their demands: creativity, purpose, AI and impact.
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Inclusive marketingCase study | Smirnoff (Diageo): We Do We
Read more about "Case study | Smirnoff (Diageo): We Do We"This case study was originally published in the WFA DEI in Content Production guide (June 2024)
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Inclusive marketingCase study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life
Read more about "Case study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life"This case study was originally published in the WFA DEI in Content Production guide (June 2024)
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Inclusive marketingAICase study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty
Read more about "Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty"This case study was originally published in the WFA DEI in Content Production guide (June 2024)
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Inclusive marketingCase study | Reckitt: Cultivating Safety & Belonging on Set – Talent Charter & Survey for Production
Read more about "Case study | Reckitt: Cultivating Safety & Belonging on Set – Talent Charter & Survey for Production"This case study was originally published in the WFA DEI in Content Production guide (June 2024)
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Inclusive marketingCase study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit
Read more about "Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit"This case study was originally published in the WFA DEI in Content Production guide (June 2024)
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Inclusive marketingCase study | Vanish (Reckitt): Me, My Autism and I
Read more about "Case study | Vanish (Reckitt): Me, My Autism and I"This case study was originally published in the WFA DEI in Content Production guide (June 2024)
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This is the fourteenth marketing article you’re browsing today. So, you think you’re going to learn something by reading?
Read more about "This is the fourteenth marketing article you’re browsing today. So, you think you’re going to learn something by reading?"Confucius knew it, Linus knew it.; you know it. And yes, consumers know it as well. “Facta, non verba”, “Talk is cheap”, “A tongue doesn't get things done”.
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Inclusive marketingThe Good Insight: study on how DEI drives higher Glassdoor scores
Read more about "The Good Insight: study on how DEI drives higher Glassdoor scores"The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a significant contributor to companies’ overall Glassdoor score.
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Marketing capabilities
Benchmark: Centralised Marketing Hub
Read more about "Benchmark: Centralised Marketing Hub"WFA member benchmark on centralising marketing assets and resources into a singular platform
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Marketing procurementMarketing procurementBenchmark: Programmatic models
Read more about "Benchmark: Programmatic models"WFA member benchmark exploring how members are structuring programmatic models
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CreativityGlobal Marketer WeekMarketing technologyAIMarketing technologyCMO, the impossible job?
Read more about "CMO, the impossible job?"Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible task.
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Brand purposeBrand reputationCreativityGlobal Marketer WeekMarketing technologyAIDigital media transformationMarketing technologyHow to build better brands?
Read more about "How to build better brands?"CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.
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Global Marketer WeekHighlights from Global Marketer Week 2024
Read more about "Highlights from Global Marketer Week 2024"Global Marketer Week, the event for international marketers, went to Toronto in May 2024. See the highlights below from another week of discovery, inspiration and learning with the best minds of the industry.
