Overview of the Insight Forum held in Toronto, May 2024

In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation, about the electric vehicle race, why marketers should always put brand before product and how a YouTube music channel can help sell cars.

In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly update serves as your one-stop round up of the most important developments impacting your use of AI, to help you stay informed of the forces transforming the marketing industry today.

40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the year of overcoming barriers of entry to AI; including the skills gap, data complexity and, crucially, trust. Jonathan shares on how marketers and communicators can move to build trust in technology and help companies get out of the AI sandbox. 

The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and endless changes in consumer habits and technology, CMOs are tasked to drive business growth through purposeful and inclusive brands that appeal to new, more diverse audiences. Has CMO become the impossible job? The host of the Better Marketing podcast, David Wheldon, asks practising CMOs and an AI infused version of marketing guru Mark Ritson.

From Nashville to Yokahama. Allyson's journey within Nissan is unique: a female marketing leader in a traditionally male-dominated industry. As Corporate VP & CMO at Nissan, Allyson tells us about the company’s world-leading innovative marketing helping to drive Nissan’s global success.

Overview of the WFA Media Forum meeting, held in Toronto 

WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).

Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).

In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. As AI transforms the marketing industry at an unprecedented rate, staying informed has never been more important. That’s why I am launching WFA’s monthly AI update, serving as your one-stop round up of the most important developments impacting your use of AI.