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Marketing effectivenessMarketing capabilitiesMeasuring Marketing Capability Impact
Read more about "Measuring Marketing Capability Impact"WFA report on marketing capability impact measurement, conducted in partnership with Oxford.
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Marketing procurementMarketing procurement
Benchmark: Recommended social media agencies in South-East Europe
Read more about "Benchmark: Recommended social media agencies in South-East Europe"WFA member benchmark on recommended social media agencies in South-East Europe.
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Advertising & policyDigital policyPrivacy & techTPA Taskforce overview (April 2024)
Read more about "TPA Taskforce overview (April 2024)"Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024
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Marketing effectivenessWFA Media Forum April 2024: AI and Retail Media
Read more about "WFA Media Forum April 2024: AI and Retail Media"Introduction to WFA AI Community & Retail Media deep dive.
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Cross-media measurementHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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CreativityMarketing technologyAIDigital media transformationMarketing technologyAPAC Spotlight: Creative briefing - using AI to stoke EI
Read more about "APAC Spotlight: Creative briefing - using AI to stoke EI"WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
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AIBenchmark: AI in the Insights practice
Read more about "Benchmark: AI in the Insights practice"WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.
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Marketing procurementMarketing procurementWFA Sourcing x Tech and Privacy Forum (March 2024, remote)
Read more about "WFA Sourcing x Tech and Privacy Forum (March 2024, remote)"Overview of the WFA Sourcing x Tech & Privacy Forum meeting, held remotely on 26th March 2024
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Agency managementCreativityWFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
Read more about "WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon"In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on why clients should champion creativity, how to attract young talent and the future of the profession in a technology-driven world.
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Marketing technologyAIMarketing technologyGenAI and the marketing essentials that won’t change
Read more about "GenAI and the marketing essentials that won’t change"As more brands and agencies get excited by generative AI (GenAI), WFA’s Director of Global Sourcing, Laura Forcetti, hosted a panel at Spikes Asia exploring the intersection between GenAI and the foundations of effective marketing. Here are the key lessons:
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CreativityTrust me when I tell you this about the state of creativity…
Read more about "Trust me when I tell you this about the state of creativity…"We’ll only get better, more effective campaigns when agencies can persuade clients to trust them. Arwa Madhawi explores the business case.
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Insight Forum Connect meeting overview (March 2024)
Read more about "Insight Forum Connect meeting overview (March 2024)"Overview of the Insight Forum held in Amsterdam, March 2024
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Marketing procurementMarketing procurementMarketing procurement seeks better, smarter metrics in 2024
Read more about "Marketing procurement seeks better, smarter metrics in 2024"WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024. Many company target setters fail to understand marketing, increasing barriers between procurement, marketing and the rest of the organisation.
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AIWFA names leadership team for new AI Community
Read more about "WFA names leadership team for new AI Community"This AI community is designed to help advertisers find the best ways to harness the opportunities of Generative AI while minimising risk.
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Marketing procurementAIMarketing procurement
Benchmark: Content adaptation at scale using automation and GenAI
Read more about "Benchmark: Content adaptation at scale using automation and GenAI"WFA member benchmark exploring how WFA members are adapting content at scale
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CreativityAISpotlight: Journey with GenAI: real-world applications and current progress
Read more about "Spotlight: Journey with GenAI: real-world applications and current progress"Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.
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SustainabilityTelefonica - Eco Rating, an environmental scoring system for mobile phones
Read more about "Telefonica - Eco Rating, an environmental scoring system for mobile phones"Telefónica teamed up with four other major mobile networks – Deutsche Telekom, Orange, Telia and Vodafone – to create Eco Ratings, a simple way to understand the environmental impact of each handset.
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (March 2024)
Read more about "DGX meeting overview (March 2024)"Overview of the Digital Governance Exchange meeting held in London on 14 March 2024.
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A CMOs Wake Up Call - not Who but How
Read more about "A CMOs Wake Up Call - not Who but How"An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How can I operate to embolden agencies to succeed?"
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Advertising & policyWFA Benchmark: Environmental Claims findings report
Read more about "WFA Benchmark: Environmental Claims findings report"WFA member benchmark on green claims and how brands are navigating increasing scrutiny
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Inclusive marketingUN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report
Read more about "UN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report"UN Women, with the support of Vodafone Foundation, published a new study into FTSE 100 companies’ support for employees experiencing domestic violence and abuse, and what more could be done in the workplace, communities, and society.
