Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

Overview of the WFA Sourcing Forum meeting, held in Denmark.

Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and that gives us a renewed sense of purpose, says WFA CEO Stephan Loerke as he reflects on this year’s WFA regional meeting in LATAM. 

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the costs of using agency services might look like globally.

Keep track of consumers expectations and perspectives on the use of generative AI in advertising and marketing.

Members of WFA’s CMO Forum in Asia-Pacific met during Marketing Matters in Singapore, focusing on the value equation for marketing and how to deliver better marketing. Rob Dreblow, WFA Global Head of Marketing Services, and Laura Forcetti, WFA Director, Marketing Services Asia-Pacific, and Global Sourcing, report back.

New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at the WFA, explains how it is enabling a more strategic approach.

Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA research

Responsible marketing and brand purpose, the main areas for collaboration

WFA mebers can download the findings in Spanish here

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.