The Asutralian national advertiser association, AANA, recently responsed to a consultation carried out by the Australian government as a response to their innitiative to further limit the advertising of HFSS products. 

WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services too. 

WFA member benchmark on recommended market research sources of data for market research agency benchmarks 

WFA member benchmark on recommended POSM production services across Europe

No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to take advantage of the opportunities, says WFA Associate Director, Digital Policy, Gabrielle Robitaille.

WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

WFA webinar on in-house agency trends and challenges

Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for advertisers.

Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this will have on their Creative Production processes and what actions can be taken to future-proof creative and production eco-systems.