WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.

In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on why clients should champion creativity, how to attract young talent and the future of the profession in a technology-driven world.

We’ll only get better, more effective campaigns when agencies can persuade clients to trust them. Arwa Madhawi explores the business case.

WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024. Many company target setters fail to understand marketing, increasing barriers between procurement, marketing and the rest of the organisation.

WFA member benchmark exploring how WFA members are adapting content at scale

Telefónica teamed up with four other major mobile networks – Deutsche Telekom, Orange, Telia and Vodafone – to create Eco Ratings, a simple way to understand the environmental impact of each handset.

An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How can I operate to embolden agencies to succeed?" 

UN Women, with the support of Vodafone Foundation, published a new study into FTSE 100 companies’ support for employees experiencing domestic violence and abuse, and what more could be done in the workplace, communities, and society.

WFA member benchmark on guidelines on the use of generative AI in marketing creative