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Marketing procurementMarketing procurementMarketing procurement seeks better, smarter metrics in 2024
Read more about "Marketing procurement seeks better, smarter metrics in 2024"WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024. Many company target setters fail to understand marketing, increasing barriers between procurement, marketing and the rest of the organisation.
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AIWFA names leadership team for new AI Community
Read more about "WFA names leadership team for new AI Community"This AI community is designed to help advertisers find the best ways to harness the opportunities of Generative AI while minimising risk.
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Marketing procurementAIMarketing procurement
Benchmark: Content adaptation at scale using automation and GenAI
Read more about "Benchmark: Content adaptation at scale using automation and GenAI"WFA member benchmark exploring how WFA members are adapting content at scale
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CreativityAISpotlight: Journey with GenAI: real-world applications and current progress
Read more about "Spotlight: Journey with GenAI: real-world applications and current progress"Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.
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SustainabilityTelefonica - Eco Rating, an environmental scoring system for mobile phones
Read more about "Telefonica - Eco Rating, an environmental scoring system for mobile phones"Telefónica teamed up with four other major mobile networks – Deutsche Telekom, Orange, Telia and Vodafone – to create Eco Ratings, a simple way to understand the environmental impact of each handset.
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (March 2024)
Read more about "DGX meeting overview (March 2024)"Overview of the Digital Governance Exchange meeting held in London on 14 March 2024.
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A CMOs Wake Up Call - not Who but How
Read more about "A CMOs Wake Up Call - not Who but How"An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How can I operate to embolden agencies to succeed?"
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Advertising & policyWFA Benchmark: Environmental Claims findings report
Read more about "WFA Benchmark: Environmental Claims findings report"WFA member benchmark on green claims and how brands are navigating increasing scrutiny
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Inclusive marketingUN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report
Read more about "UN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report"UN Women, with the support of Vodafone Foundation, published a new study into FTSE 100 companies’ support for employees experiencing domestic violence and abuse, and what more could be done in the workplace, communities, and society.
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Advertising & policyRAC Programme Meeting Overview (February 2024)
Read more about "RAC Programme Meeting Overview (February 2024)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21 February 2024.
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Privacy & techAIBenchmark: Gen AI on marketing creative
Read more about "Benchmark: Gen AI on marketing creative"WFA member benchmark on guidelines on the use of generative AI in marketing creative
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AANA response to consultation on HFSS marketing restrictions in Australia
Read more about "AANA response to consultation on HFSS marketing restrictions in Australia"The Asutralian national advertiser association, AANA, recently responsed to a consultation carried out by the Australian government as a response to their innitiative to further limit the advertising of HFSS products.
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Marketing procurementMarketing procurement
Benchmark: Recommended PR agencies
Read more about "Benchmark: Recommended PR agencies"WFA member benchmark on recommended PR agencies
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Marketing procurementMarketing procurement
Benchmark: recommended adaptation/translation agencies
Read more about "Benchmark: recommended adaptation/translation agencies"WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services too.
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Advertising & policyDigital policyPAG Meeting Overview (February 2024)
Read more about "PAG Meeting Overview (February 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 February 2024
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Marketing procurementMarketing procurement
Benchmark: Recommended market research sources of data
Read more about "Benchmark: Recommended market research sources of data"WFA member benchmark on recommended market research sources of data for market research agency benchmarks
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Marketing procurementMarketing procurementSourcing Forum Meeting (February 2024, remote)
Read more about "Sourcing Forum Meeting (February 2024, remote)"Overview of the WFA Sourcing Forum meeting, held remotely on 22nd February 2024
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Marketing procurementMarketing procurement
Benchmark: Recommended POSM production companies
Read more about "Benchmark: Recommended POSM production companies"WFA member benchmark on recommended POSM production services across Europe
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Marketing procurementMarketing procurement
Benchmark: Recommended packaging design agencies
Read more about "Benchmark: Recommended packaging design agencies"WFA member benchmark on recommended packaging design agencies.
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Marketing technologyAIMarketing technologyTackling the nitty gritty of Generative AI
Read more about "Tackling the nitty gritty of Generative AI"No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to take advantage of the opportunities, says WFA Associate Director, Digital Policy, Gabrielle Robitaille.
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Advertising & policyMarketing effectivenessMarketing technologyMarketing technologyBrands are trailing on data transformation
Read more about "Brands are trailing on data transformation"If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet taken the right actions to cope with the loss of cookies. Tom Ashby, Global Lead, Media Services at WFA, explains.
