Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 February 2024

Overview of the WFA Sourcing Forum meeting, held remotely on 22nd February 2024

WFA member benchmark on recommended packaging design agencies. 

If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet taken the right actions to cope with the loss of cookies. Tom Ashby, Global Lead, Media Services at WFA, explains.

Has CMO become an impossible job? Five industry leaders share their view.

The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the global advertising industry in 2023, including an assessment of progress within workplaces, advertising content and consumer sentiment.

WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

Discover the Future of Cross-Media Measurement

Sponsorship has grown up.

For many brands, sponsorship used to be viscerally driven, often without any strategy and often directed by passion points that sat with executives. A brand might have sponsored cricket, for example, because the president of the company liked cricket. Success metrics were along the lines of: the president was happy, the camera-visible signage looked good, the sales team brought people (maybe customers, maybe family, maybe colleagues) to matches, and everyone had a ‘good time’.

Reckitt embraces their virtual studio, so they can move at pace and at scale, be more creative than ever before and have less impact on the environment.