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Marketing procurementGamingMarketing procurement
Benchmark: recommended sponsorship activation partners
Read more about "Benchmark: recommended sponsorship activation partners"WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in creative, BTL and digital.
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Marketing effectivenessWFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
Read more about "WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability"The first meeting of the WFA Media Community in 2024.
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AISpotlight: Search Engine Optimisation (SEO)
Read more about "Spotlight: Search Engine Optimisation (SEO)"The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.
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Media & analyticsThe new rules for successful insights teams
Read more about "The new rules for successful insights teams"New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver maximum impact. Ioana Danila, Senior Manager, Global Insights at WFA, explains.
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Green claims rules could be good for brands
Read more about "Green claims rules could be good for brands"Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green claims rules could help the industry and why legislators need to be wary of ‘disempowering’ consumers when it comes to the Green Transition.
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Inclusive marketingSix WFA partner predictions for 2024
Read more about "Six WFA partner predictions for 2024"Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.
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SustainabilityPernod Ricard - Kahlúa's sustainable coffee farming
Read more about "Pernod Ricard - Kahlúa's sustainable coffee farming"In 2017, Kahlúa embarked on a 10-year programme to develop sustainable coffee farming in its home region of Veracruz, Mexico. The goal was to source 100% of its coffee from sustainable sources by 2022 and improve the lot of local coffee farmers.
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Marketing procurementMarketing procurementWFA Sourcing Forum (January 2024, remote)
Read more about "WFA Sourcing Forum (January 2024, remote)"Overview of the WFA Sourcing Forum meeting, held remotely on 10th January 2024
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SustainabilityArla - Reducing the emissions from campaign productions
Read more about "Arla - Reducing the emissions from campaign productions"Together with production agency Tag, Arla measured and reduced the CO2 emissions from three campaign shoot productions.
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Global Marketer of the YearAude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”
Read more about "Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”"Aude Gandon, Global Chief Marketing Officer at Nestlé, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Aude talks to us about 2023: creative transformation across 188 markets, net zero commitments, B-Corp and marketing ROI. In partnership with The Drum.
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Global Marketer of the YearMorgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy"
Read more about "Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy""Morgan Flatley, Global Chief Marketing Officer & Head of New Business Ventures at McDonald's, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Morgan talks to us about 2023: lifting and shifting creativity & innovation, Grimace, raising your arches and driving business results through great marketing. In partnership with The Drum.
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Global Marketer of the YearAsmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain"
Read more about "Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain""Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal, is one of the five global marketers shortlisted for the WFA Global Marketer of Year award. Asmita talks to us about 2023: beauty tech, beauty seekers and augmented marketing. In partnership with The Drum.
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Global Marketer of the YearMarcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness"
Read more about "Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness""Marcel Marcondes, Global Chief Marketing Officer at AB InBev, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Marcel talks to us about 2023: creative transformation, the impact of a global campaign in 70 markets in 48 hours and the importance of humility. In partnership with The Drum.
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Global Marketer of the YearLisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"
Read more about "Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink""Lisa McKnight, EVP, Chief Brand Officer at Mattel, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Lisa talks to us about 2023: toys made from ocean-bound plastic, girl empowerment and, of course, Barbie. In partnership with The Drum.
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Marketing effectivenessInsight Forum Connect meeting overview (November 2023)
Read more about "Insight Forum Connect meeting overview (November 2023)"Overview of the Insight Forum held in New York City in November 2023
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Benchmark: Measuring the ROI of the Insights function
Read more about "Benchmark: Measuring the ROI of the Insights function"WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
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Media & analyticsBenchmark: Consumer Intimacy Programs
Read more about "Benchmark: Consumer Intimacy Programs"WFA member benchmark on perspectives on Consumer Intimacy Programs
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Benchmark: Insights Core Competencies
Read more about "Benchmark: Insights Core Competencies"WFA member benchmark on the key skills insights leaders are focusing on
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Agency managementIn-housingMarketing capabilitiesIn-housing set for rapid and continued growth at major multinationals
Read more about "In-housing set for rapid and continued growth at major multinationals"According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21% actively considering one. According to that same survey, 70% already have strategic capabilities in-house and many plan to shift new tasks from external agencies over the next three years.
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Brand purposeBrand reputationBetter Marketing podcast 2023 key learnings
Read more about "Better Marketing podcast 2023 key learnings"This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for better global marketing. As the year draws to a close, host David Wheldon gives his 2023 podcast highlights:
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Influencer marketingMarketing procurementMarketing procurement
Benchmark: end to end talent management process - in-housing vs outsourcing
Read more about "Benchmark: end to end talent management process - in-housing vs outsourcing"WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they in-house or outsource.
