WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

WFA member benchmark on the key skills insights leaders are focusing on

This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for better global marketing. As the year draws to a close, host David Wheldon gives his 2023 podcast highlights:

The world keeps throwing up new challenges, but marketers show that collaboration can be a powerful solution to even the toughest problems. WFA CEO Stephan Loerke shares his review of 2023.

The latest climate conference is a mixed bag, resistance to change at a political level, combined with people driving real business action. WFA CEO Stephan Loerke reflects on three days in Dubai.

This year’s Most Contagious highlighted the need for empathy combined with data and insights to create impactful and award-winning campaigns that’s good for business and people. WFA’s Senior Communications Manager Laura Baeyens shares her top three takeouts from the conference.

WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for advertisers.

In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on substantiation and communication of explicit environmental claims (Green Claims directive). The proposal is part of the Commission’s 2020 New Circular Economy Action Plan under the umbrella of its European Green Deal policy, which aims for the EU to be climate neutral by 2050.

Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome challenges, as emphasized in a comprehensive session by Bruno Gralpois from Agency Mania Solutions.

Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This resource from MediaSense, details how it is essential to ensure that resources are secured, objectives are clear and stakeholders are aligned, in order to run a  successful pitch process that will set the business up for the future.