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Successes in a tough year
Read more about "Successes in a tough year"The world keeps throwing up new challenges, but marketers show that collaboration can be a powerful solution to even the toughest problems. WFA CEO Stephan Loerke shares his review of 2023.
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The big themes for 2024
Read more about "The big themes for 2024"The WFA’s experts identify five areas for action in the year to come.
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COP28 – over to business
Read more about "COP28 – over to business"The latest climate conference is a mixed bag, resistance to change at a political level, combined with people driving real business action. WFA CEO Stephan Loerke reflects on three days in Dubai.
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Marketing effectivenessMedia Forum Connect meeting overview (November 2023)
Read more about "Media Forum Connect meeting overview (November 2023)"Overview of the Media Forum held in New York City in November 2023
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Keeping the faith in humanity (in marketing)
Read more about "Keeping the faith in humanity (in marketing)"This year’s Most Contagious highlighted the need for empathy combined with data and insights to create impactful and award-winning campaigns that’s good for business and people. WFA’s Senior Communications Manager Laura Baeyens shares her top three takeouts from the conference.
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Global Marketer of the YearWFA reveals shortlist for Global Marketer of the Year 2023
Read more about "WFA reveals shortlist for Global Marketer of the Year 2023"Expert jury selects top global marketing leaders from AB InBev, L’Oréal, Mattel, McDonald’s and Nestlé. Voting is now open until end of January 2024, with the winner to be announced in February in partnership with The Drum.
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Advertising & policyThe EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
Read more about "The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?"WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for advertisers.
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Marketing effectivenessCMO ForumCMO Forum Connect meeting overview (November 2023)
Read more about "CMO Forum Connect meeting overview (November 2023)"Overview of the CMO Forum held in New York City in November 2023
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Advertising & policyGreen Claims Directive – At-a-glance briefing
Read more about "Green Claims Directive – At-a-glance briefing"In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on substantiation and communication of explicit environmental claims (Green Claims directive). The proposal is part of the Commission’s 2020 New Circular Economy Action Plan under the umbrella of its European Green Deal policy, which aims for the EU to be climate neutral by 2050.
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Advertising & policyRAC Programme Meeting Overview (November 2023)
Read more about "RAC Programme Meeting Overview (November 2023)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 29 November 2023.
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Spotlight: A 2023 Agency Roundup - Beyond the Surface
Read more about "Spotlight: A 2023 Agency Roundup - Beyond the Surface"Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome challenges, as emphasized in a comprehensive session by Bruno Gralpois from Agency Mania Solutions.
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (November 2023)
Read more about "DGX meeting overview (November 2023)"Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.
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Trends & forecastsPitch Management - Key Stages for Success
Read more about "Pitch Management - Key Stages for Success"Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This resource from MediaSense, details how it is essential to ensure that resources are secured, objectives are clear and stakeholders are aligned, in order to run a successful pitch process that will set the business up for the future.
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Advertising & policyDigital policyWFA position paper on DMA implementation
Read more about "WFA position paper on DMA implementation"WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement (Article 6.8)
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Advertising & policyDigital policyPAG Meeting Overview (November 2023)
Read more about "PAG Meeting Overview (November 2023)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.
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Advertising & policyDigital policyAIData Ethics Workshop: Generative AI
Read more about "Data Ethics Workshop: Generative AI"WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice.
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Advertising & policy
Joint industry statement against banning green claims on products containing certain substances
Read more about "Joint industry statement against banning green claims on products containing certain substances"WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims on products containing legally sound amounts of chemical substances contributing to longer product lifetime, effectiveness, resource and energy efficiency.
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WFA response to Adalytics report on Google Search advertising
Read more about "WFA response to Adalytics report on Google Search advertising"Please note that GARM was discontinued on August 8. See more here.
21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial thoughts, Google has responded to Adalytics findings questioning the output and the methodology employed. In its response, Google claims that over 90% of Search Partner Network impressions are from Top 100 sites and apps (including YouTube). Google goes on to say that ‘Programmable Search Engine’ (ProSE) sites, the focus of Adalytics’ report, are less than 1% of search partner network impressions. And the sites which violated Google’s policies represent 0.002% of impressions across GSP Network.
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SustainabilityWFA’s Planet Pledge welcomes seven more multinationals
Read more about "WFA’s Planet Pledge welcomes seven more multinationals"AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the global pledge to 38.
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Marketing procurementMarketing procurementWFA Sourcing Forum (November 2023)
Read more about "WFA Sourcing Forum (November 2023)"Overview of the WFA Sourcing Forum meeting, held in London
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Marketing procurementMarketing procurementBrands missing social opportunities of sponsorship
Read more about "Brands missing social opportunities of sponsorship"Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report says.
