Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
SustainabilityArla - Reducing the emissions from campaign productions
Read more about "Arla - Reducing the emissions from campaign productions"Together with production agency Tag, Arla measured and reduced the CO2 emissions from three campaign shoot productions.
-
Global Marketer of the YearAude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”
Read more about "Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”"Aude Gandon, Global Chief Marketing Officer at Nestlé, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Aude talks to us about 2023: creative transformation across 188 markets, net zero commitments, B-Corp and marketing ROI. In partnership with The Drum.
-
Global Marketer of the YearMorgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy"
Read more about "Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy""Morgan Flatley, Global Chief Marketing Officer & Head of New Business Ventures at McDonald's, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Morgan talks to us about 2023: lifting and shifting creativity & innovation, Grimace, raising your arches and driving business results through great marketing. In partnership with The Drum.
-
Global Marketer of the YearAsmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain"
Read more about "Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain""Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal, is one of the five global marketers shortlisted for the WFA Global Marketer of Year award. Asmita talks to us about 2023: beauty tech, beauty seekers and augmented marketing. In partnership with The Drum.
-
Global Marketer of the YearMarcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness"
Read more about "Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness""Marcel Marcondes, Global Chief Marketing Officer at AB InBev, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Marcel talks to us about 2023: creative transformation, the impact of a global campaign in 70 markets in 48 hours and the importance of humility. In partnership with The Drum.
-
Global Marketer of the YearLisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"
Read more about "Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink""Lisa McKnight, EVP, Chief Brand Officer at Mattel, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Lisa talks to us about 2023: toys made from ocean-bound plastic, girl empowerment and, of course, Barbie. In partnership with The Drum.
-
Marketing effectivenessInsight Forum Connect meeting overview (November 2023)
Read more about "Insight Forum Connect meeting overview (November 2023)"Overview of the Insight Forum held in New York City in November 2023
-
Benchmark: Measuring the ROI of the Insights function
Read more about "Benchmark: Measuring the ROI of the Insights function"WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
-
Media & analyticsBenchmark: Consumer Intimacy Programs
Read more about "Benchmark: Consumer Intimacy Programs"WFA member benchmark on perspectives on Consumer Intimacy Programs
-
Benchmark: Insights Core Competencies
Read more about "Benchmark: Insights Core Competencies"WFA member benchmark on the key skills insights leaders are focusing on
-
Agency managementIn-housingMarketing capabilitiesIn-housing set for rapid and continued growth at major multinationals
Read more about "In-housing set for rapid and continued growth at major multinationals"According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21% actively considering one. According to that same survey, 70% already have strategic capabilities in-house and many plan to shift new tasks from external agencies over the next three years.
-
Brand purposeBrand reputationBetter Marketing podcast 2023 key learnings
Read more about "Better Marketing podcast 2023 key learnings"This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for better global marketing. As the year draws to a close, host David Wheldon gives his 2023 podcast highlights:
-
Influencer marketingMarketing procurementMarketing procurement
Benchmark: end to end talent management process - in-housing vs outsourcing
Read more about "Benchmark: end to end talent management process - in-housing vs outsourcing"WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they in-house or outsource.
-
Successes in a tough year
Read more about "Successes in a tough year"The world keeps throwing up new challenges, but marketers show that collaboration can be a powerful solution to even the toughest problems. WFA CEO Stephan Loerke shares his review of 2023.
-
The big themes for 2024
Read more about "The big themes for 2024"The WFA’s experts identify five areas for action in the year to come.
-
COP28 – over to business
Read more about "COP28 – over to business"The latest climate conference is a mixed bag, resistance to change at a political level, combined with people driving real business action. WFA CEO Stephan Loerke reflects on three days in Dubai.
-
Marketing effectivenessMedia Forum Connect meeting overview (November 2023)
Read more about "Media Forum Connect meeting overview (November 2023)"Overview of the Media Forum held in New York City in November 2023
-
Keeping the faith in humanity (in marketing)
Read more about "Keeping the faith in humanity (in marketing)"This year’s Most Contagious highlighted the need for empathy combined with data and insights to create impactful and award-winning campaigns that’s good for business and people. WFA’s Senior Communications Manager Laura Baeyens shares her top three takeouts from the conference.
-
Global Marketer of the YearWFA reveals shortlist for Global Marketer of the Year 2023
Read more about "WFA reveals shortlist for Global Marketer of the Year 2023"Expert jury selects top global marketing leaders from AB InBev, L’Oréal, Mattel, McDonald’s and Nestlé. Voting is now open until end of January 2024, with the winner to be announced in February in partnership with The Drum.
-
Advertising & policyThe EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
Read more about "The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?"WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for advertisers.
-
Marketing effectivenessMarketing strategyCMO ForumMarketing strategyCMO Forum Connect meeting overview (November 2023)
Read more about "CMO Forum Connect meeting overview (November 2023)"Overview of the CMO Forum held in New York City in November 2023
