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Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report says.
2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also learn the findings of the first Global Stocktake of the Paris agreement.
Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands need to keep in mind to build a culture of effectiveness.
Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in APAC.
Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new, louder, ways. They have been lifted out of science reports and transported to our social media feeds and supermarket shelves. Done well, these messages are more colourful and more compelling than the science alone can ever be.
Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the same: to continuously improve teams and the work they produce.
Overview of the WFA Sourcing Forum meeting, held in New York
WFA member benchmark exploring training in Generative AI.
WFA member benchmark on how marketing organisations work with production consultants.
WFA member benchmark on identifying segmentation suppliers in APAC
This new WFA member benchmark dispels the myths on capability investment.
Unlock the secrets of Chinese media buying and contract compliance – your roadmap to transparency. Join experts from Ebiquity and FirmDecisions in an engaging webinar where you will gain practical guidance on navigating the complexities of the Chinese media market.
A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its services.
Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their budgets. A new WFA and Ebiquity study says that 60% of company representatives will increase their global media budgets in 2024 - with 14% saying they will make a significant increase, year on year.
MediaSense's global survey of 100+ media agency professionals
Are your agency MSAs (non media) giving you the protection you need in the ever-changing nature of the ecosystem in which advertisers, agencies and their suppliers interact?
A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
Last update: December 2024
WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.
Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency talent
MediaLink's global annual survey of 400+ marketing leaders
A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.