Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome challenges, as emphasized in a comprehensive session by Bruno Gralpois from Agency Mania Solutions.

Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This resource from MediaSense, details how it is essential to ensure that resources are secured, objectives are clear and stakeholders are aligned, in order to run a  successful pitch process that will set the business up for the future.

Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.

WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims on products containing legally sound amounts of chemical substances contributing to longer product lifetime, effectiveness, resource and energy efficiency.

AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the global pledge to 38.

Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report says.

Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands need to keep in mind to build a culture of effectiveness. 

Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new, louder, ways. They have been lifted out of science reports and transported to our social media feeds and supermarket shelves. Done well, these messages are more colourful and more compelling than the science alone can ever be.

Overview of the WFA Sourcing Forum meeting, held in New York