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Media budgets are on the rise, finds WFA and Ebiquity annual research
Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their budgets. A new WFA and Ebiquity study says that 60% of company representatives will increase their global media budgets in 2024 - with 14% saying they will make a significant increase, year on year.
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Trends & forecastsPitch Smart - A Study by MediaSense
Read more about "Pitch Smart - A Study by MediaSense"MediaSense's global survey of 100+ media agency professionals
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Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)
Read more about "Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)"Are your agency MSAs (non media) giving you the protection you need in the ever-changing nature of the ecosystem in which advertisers, agencies and their suppliers interact?
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Advertising & policyDigital policyPrivacy & techBehavioural advertising practices in Europe by Meta
Read more about "Behavioural advertising practices in Europe by Meta"A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
Last update: December 2024
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Marketing procurementMarketing procurement
Benchmark: Savings Categorisation of Inflation Hedging
Read more about "Benchmark: Savings Categorisation of Inflation Hedging"WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.
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Marketing structureIn-House Forum Meeting Overview (Oct 2023)
Read more about "In-House Forum Meeting Overview (Oct 2023)"Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency talent
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Trends & forecastsThe Marketer's Forecast 2024
Read more about "The Marketer's Forecast 2024"MediaLink's global annual survey of 400+ marketing leaders
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Advertising & policyDigital policyPrivacy & techUnpacking the Digital Services Act: A Q&A session with Meta
Read more about "Unpacking the Digital Services Act: A Q&A session with Meta"A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.
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Advertising & policyDigital policyPrivacy & techDGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
Read more about "DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI"A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
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Brand purposeBrand reputationWFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
Read more about "WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo"Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing Pod, host David Wheldon speaks with Jane Wakely, Chief Consumer & Marketing Officer and Chief Growth Officer, International Foods, at PepsiCo - and PepsiCo's first global CMO.
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Marketing effectivenessMedia Forum meeting overview (October 2023)
Read more about "Media Forum meeting overview (October 2023)"Overview of the Media Forum held in Zurich, Switzerland in October 2023
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Global Marketer of the YearThe most exciting thing about marketing right now…
Read more about "The most exciting thing about marketing right now…"With the call for nominations closed, we checked in with members of our Global Marketer of the Year jury on what excites them most about marketing as a discipline today.
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Advertising & policyInclusive marketingAre advertisers growing up and slowly embracing aging?
Read more about "Are advertisers growing up and slowly embracing aging?"Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of dollars a year trying to reverse his biological age. That involves a gruelling fitness and diet regime, taking hundreds of pills a day, and getting blood transfusions from his teenage son. The result? He’s 45 and looks…42.
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Digital policy
The Digital Services Act: changing the rules of the (advertising) game?
Read more about "The Digital Services Act: changing the rules of the (advertising) game?"At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to comply with the EU’s Digital Services Act (DSA), a law aimed at protecting consumers from illegal content and regulating advertising online.
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Privacy & techPrivacy Spotlight: India
Read more about "Privacy Spotlight: India"An in-depth overview of recent privacy developments in India impacting brand advertisers.
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Digital policyPrivacy & techDGX meeting overview (September 2023, New York)
Read more about "DGX meeting overview (September 2023, New York)"Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023
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Marketing capabilitiesCapability Forum Meeting Overview (October 2023)
Read more about "Capability Forum Meeting Overview (October 2023)"Overview of Capability Forum held remotely on 12th October 2023.
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Benchmark: Marketing Budget Setting
Read more about "Benchmark: Marketing Budget Setting"WFA benchmark containing best practices of marketing budget setting.
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Privacy & techSpotlight: An update on Google’s Privacy Sandbox
Read more about "Spotlight: An update on Google’s Privacy Sandbox"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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Advertising & policyRAC Programme Meeting Overview (September 2023)
Read more about "RAC Programme Meeting Overview (September 2023)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20 September 2023.
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Insight Forum Meeting Overview (September 2023)
Read more about "Insight Forum Meeting Overview (September 2023)"From Insights to Foresights
