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Digital policyMarketing law
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WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.
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Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…
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Agency remuneration & contractsMarketing procurement
Benchmark: Calculation methods for social media savings
This member benchmark examines calculation methods for social media savings.
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Digital policyMarketing law
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A Q&A session with TikTok about privacy, security and brand safety on their platform.
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Agency managementInfluencersInfluencersIntegrated marketingOrganisation & structure
Benchmark: Recommended global social media agencies
This WFA benchmark gathered recommendations for global social media agencies.
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InfluencersInfluencersIntegrated marketing
Benchmark: Recommended tools and partners for influencer marketing
This WFA member benchmark covers recommended tools and partners for influencer marketing.
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InfluencersInfluencersIntegrated marketing
WFA Influencer marketing survey
WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
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Digital policySelf-regulationData collection & privacy
PAG Meeting Overview (November 2019, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in…
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InfluencersInfluencersIntegrated marketing
Working with celebrities and influencers in China
White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…
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Marketing operationsMarketing procurement
Sourcing Forum meeting overview (April 2019)
Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
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The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…