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Media Forum Meeting Overview (June 2018, Barcelona)
Overview of the Media Forum held in July 2018 in Barcelona.
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Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Webinar: Total view attribution
This webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to…
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Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey results: Paying for 3rd party verification
WFA member survey. For additional details, please log in.
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Ad fraud & verificationData & analyticsData-driven marketing
Survey on Online Advertising Effectiveness
WFA member survey. For additional details, please log in.
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics
Survey on Media Governance and Guardianship
WFA member survey. For additional details, please log in.
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Ad fraud & verificationAudience measurementData-driven marketing
Survey on digital attribution modelling
Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.