Posts about Miscellaneous

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  1. New cross-industry initiative to improve viewability measurement standards across Europe

    European Viewability Steering Group publishes first set of European Viewability Measurement Principles

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  2.    Expediting media change in China
    Media transformation

    Expediting media change in China

    Although now slowing, the media market in China has grown at a breakneck speed.

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  3.    Chilean association forms digital marketing circle

    Chilean association forms digital marketing circle

    ANDA Chile initiative aims to be the national reference for digital marketing

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  4. Global marketers committed to increase online ad spend

    Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic…

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  5.    State of the Union at Global Marketer Week 2017

    State of the Union at Global Marketer Week 2017

    David Wheldon, WFA President, CMO RBS

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  6. Agency management

    Clients make progress on integration but agencies point up familiar failings

    Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a…

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  7.    How does your agency rate your brief?
    Agency management

    How does your agency rate your brief?

    One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their…

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  8. Digital policyAd blocking

    WFA statement on Coalition for Better Ads standards

    Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…

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  9. Digital policyAd blocking

    WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke

    Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…

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  10. 9 rules on how to approach marketing innovation

    The first CMOFORUM of the year kicked off in Singapore in February.

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  11.    Peruvian ad industry optimistic for 2017

    Peruvian ad industry optimistic for 2017

    ANDA Peru holds annual associates luncheon

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  12. Programmatic

    WFA reacts to recent stories on ad misplacement

    Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*

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