In-House Forum Meeting Overview (Oct 2023)

The topic of this In-House Forum session focused on in-housing trends, blending creative and media in-house, and the integration of internal and external resources and teams. We started with a look at statistics and findings from a recent report conducted by the WFA and The Observatory on global in-housing trends. We then transitioned into a case study on a member’s in-house agency and their hybrid model. Lastly, our roundtable focused on how to best integrate external partners with an in-house resource.

WFA members can access the meeting overview and slides below.