Related content
-
Diversity & Inclusion
Case study | Dell & Intel: I Will Always Be Me
Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.
This article was originally…
-
Diversity & Inclusion
Case study | Lacoste: The Théo Curin Collection
Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection
This article was originally…
-
Brand safetyBrand safety
GARM: 3 Years of Progress
Please note that GARM was discontinued on August 8 2024. See more here.
This report looks back on GARM's three-year…
-
Brand safetyBrand safety
GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
Please note that GARM was discontinued on August 8 2024. See more here.
New adjacency standards were unveiled for Feed,…
-
Diversity & Inclusion
WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Charter defines set of universal requirements for global organisations to improve their…
-
Brand safetyBrand safety
GARM Adjacency Standards Framework
This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…
-
Brand safetyBrand safety
GARM Brand Safety Floor + Suitability Framework
Please note that GARM was discontinued on August 8 2024. See more here.
This document is designed to provide GARM…
-
Digital policy
WFA and GARM endorse strengthened EU Code of Practice on disinformation
Please note that GARM was discontinued on August 8 2024. See more here.
Industry stakeholders, including WFA and GARM,…
-
Brand safetyBrand safety
GARM expands membership to independent brand safety providers
Please note that GARM was discontinued on August 8 2024. See more here.
Expansion formalises existing…
-
Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law
WFA Policy Tracker
WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…
-
AXA and Philips add their weight to WFA’s Planet Pledge
WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…
-
Brand purposeBrand reputationData-driven marketingMarketing effectiveness
WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…