Posts about Industry issues

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  1.    WFA responses to the EU public consultation on the EU Democracy Action Plan
    Digital policyMarketing law

    WFA responses to the EU public consultation on the EU Democracy Action Plan

    This document outlines responses to the European Commission’s public consultation on the EU Democracy Action Plan.

    Read more about "WFA responses to the EU public consultation on the EU Democracy Action Plan"
  2.    ABA Manual for compliance with Brazil’s Data Protection Law
    Digital policyMarketing to childrenMarketing law

    ABA Manual for compliance with Brazil’s Data Protection Law

    Brazilian advertiser association ABA produces manual for compliance with the LGPD

    Read more about "ABA Manual for compliance with Brazil’s Data Protection Law"
  3.    GCC association launches cross-media measurement initiative
    Audience measurementMedia measurement

    GCC association launches cross-media measurement initiative

    ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

    Read more about "GCC association launches cross-media measurement initiative"
  4.    You can learn a lot from a dummy
    Digital policyData collection & privacy

    You can learn a lot from a dummy

    It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't…

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  5.    WFA position paper and responses to the EU public consultation on the Digital Services Act
    Marketing law

    WFA position paper and responses to the EU public consultation on the Digital Services Act

    Position paper and responses to the European Commission’s public consultation on the Digital Services Act package.

    Read more about "WFA position paper and responses to the EU public consultation on the Digital Services Act"
  6.    WFA draft responses to the EU public consultation on the EU Democracy Action Plan
    Digital policyMarketing law

    WFA draft responses to the EU public consultation on the EU Democracy Action Plan

    Draft responses to the European Commission’s public consultation on the EU Democracy Action Plan

    Read more about "WFA draft responses to the EU public consultation on the EU Democracy Action Plan"
  7.    Product placement under the revised AVMSD – Briefing note
    Marketing law

    Product placement under the revised AVMSD – Briefing note

    A briefing note on the transposition of the revised Audiovisual Media Services Directive (AVMSD), and the extension of product…

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  8.    Unstereotype Alliance launches UK chapter

    Unstereotype Alliance launches UK chapter

    Signatories include 28 brands, agencies and industry associations such as ISBA, Advertising Association, Diageo, GSK, IPA, Kantar,…

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  9.    Ad industry launches 'Partnership for Responsible Addressable Media'
    Digital policyData & analyticsData collection & privacy

    Ad industry launches 'Partnership for Responsible Addressable Media'

    Goal is to ensure a sustainable future of digital media for businesses and consumers

    Governing group of industry leaders…

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  10.    Three hot topics in digital policy
    Digital policyData collection & privacy

    Three hot topics in digital policy

    Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital…

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  11.    Dutch ad industry launches diversity fund and programme

    Dutch ad industry launches diversity fund and programme

    bvA partners with other industry associations to help create a more diverse, inclusive and racism-free marketing industry in the…

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  12.    Time to stop covering up our diversity

    Time to stop covering up our diversity

    We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry…

    Read more about "Time to stop covering up our diversity"