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PAG Meeting Overview (September 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in…
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Latin America comes together
The WFA Latin American regional meeting in Lima marks a new level of convergence in terms of brand priorities, says WFA CEO Stephan…
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Marketing law
Final position on New Deal for Consumers
WFA's final position paper on the New Deal for Consumers
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Self-regulation
GCC association tackles gender stereotypes in ads and advertising to children
ABG elects new board
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Australian association strengthens guidance on gender stereotypes
AANA updates Code of Ethics
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Diversity & Inclusion
WFA talks Better Marketing: Gender and diversity
At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…
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Digital policyData collection & privacy
Data Processing Agreement for Advertisers (2018)
This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World…
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Digital policyData collection & privacyData-driven marketing
Benchmark on corporate social media pages, cookies and data usage post - GDPR
WFA member benchmark. For additional details, please log in.
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ProgrammaticDigital policyData collection & privacy
DGX meeting overview (June 2018)
Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.
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Brand safetyBrand safetyData collection & privacy
Taking the brand safety agenda forward
WFA signs MoU on Online Advertising and Intellectual Property Rights
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…