Posts about Reports & whitepapers

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1. 
   Benchmarks & surveysReports & whitepapers

   9 February 2021
   Digital transformationMarketing operations

   Marketing Transformation - Delivering the future fit organisation

   WFA

   The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…

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2. 
   Reports & whitepapers

   14 January 2021
   Alcohol marketingMarketing law

   WFA’s response to WHO consultation (alcohol marketing)

   WFA

   WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen…

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3. 
   Reports & whitepapers

   4 December 2020

   WFA Whitepaper on marketing and sustainability

   WFA

   How marketers can reconcile the consumption conundrum

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4. 
   Reports & whitepapers

   4 December 2020
   Marketing law

   European Commission plans to tackle green claims in advertising

   WFA

   An overview of WFA’s outreach on the European Commission’s green claims initiative.

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5. 
   Reports & whitepapers

   26 November 2020
   Marketing procurement

   Eco-Friendly Practices in Production

   APR

   This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…

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6. 
   Reports & whitepapers

   7 October 2020
   Food marketingSelf-regulationMarketing to children

   Google’s restrictions on food marketing to minors

   WFA

   An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria…

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7. 
   Reports & whitepapers

   2 October 2020
   Self-regulationMarketing law

   EU Consultation on consumer policy: WFA responses and key messages

   WFA

   This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New…

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8. 
   Reports & whitepapers

   1 October 2020
   Digital policyFood marketingMarketing to childrenMarketing law

   PAG Meeting Overview (September 2020, Brussels)

   WFA

   Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.

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9. 
   Reports & whitepapers

   21 September 2020
   Marketing procurement

   The endless possibilities of Computer Generated Imagery (CGI)

   WFA

   This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.

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10. 
    Reports & whitepapers

    9 July 2020
    Marketing procurement

    Project Spring

    WFA

    A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.

    Read more about "Project Spring"
11. 
    Benchmarks & surveysReports & whitepapers

    16 June 2020
    ChannelsMedia governanceMarketing effectiveness

    Media Outlook in the COVID-19 Crisis

    WFA

    Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…

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12. 
    Press releasesReports & whitepapers

    1 June 2020
    Digital policyData collection & privacy

    WFA launches world’s first guide on data ethics for brands

    WFA

    Designed to help advertisers ensure data practices respect consumer interests

    Read more about "WFA launches world’s first guide on data ethics for brands"