Posts about Marketing Organisation & Strategy

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1. 
   Event reportsReports & whitepapers

   15 May 2019
   Brand safetyDigital policyBrand safetyFood marketingMarketing lawOrganisation & structure

   PAG Meeting Overview (May 2019, Brussels)

   WFA

   Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.

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2. 
   Event reports

   10 May 2019
   Marketing operationsMarketing procurement

   Sourcing Forum meeting overview (April 2019)

   WFA

   Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.

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3. 
   Benchmarks & surveys

   9 May 2019
   Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurement

   Global Content Production Ecosystem 2018

   WFA, APR

   WFA member bechmark. For additional details, please log in.

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4. 
   Opinions

   30 April 2019
   Brand safetyBrand safetyMedia measurementBrand purpose

   Putting people first

   Stephan Loerke

   People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…

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5. 
   Benchmarks & surveys

   24 April 2019
   Integrated marketingMarketing operations

   Benchmark on launch strategies

   WFA

    WFA member bechmark. For additional details, please log in.

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6. 
   Event reports

   23 April 2019
   Marketing procurement

   Sourcing Forum meeting overview (March 2019)

   WFA

   Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.

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7. 
   Benchmarks & surveys

   16 April 2019
   Agency remuneration & contractsMarketing procurement

   Benchmark: Category management pass-through or 3rd party costs

   WFA

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8. 
   Benchmarks & surveys

   9 April 2019
   Agency rostersMarketing procurementOrganisation & structure

   Benchmark on sourcing post-production

   WFA

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9. 
   Event reports

   9 April 2019
   Diversity & InclusionBrand purpose

   Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

   Electronic Arts

   Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

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10. 
    Benchmarks & surveys

    9 April 2019
    Marketing operationsMarketing procurementOrganisation & structure

    Benchmark on global sponsorship investments

    WFA

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11. 
    Benchmarks & surveys

    8 April 2019
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Supplier Relationship Management (SRM) models

    WFA

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12. 
    Benchmarks & surveysReports & whitepapers

    4 April 2019
    Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA, Infectious Media

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"