Posts about Marketing Organisation & Strategy

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1. 
   Benchmarks & surveys

   26 February 2024
   Organisation & structure

   Benchmark: Internal brand communications and engagement

   WFA

   WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

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2. 
   Videos & webinars

   23 February 2024
   Agency managementMarketing operationsOrganisation & structure

   Spotlight: Housekeeping: In-house agency trends and challenges

   WFA

   WFA webinar on in-house agency trends and challenges

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3. 
   Event reports

   13 December 2023
   Marketing effectiveness

   CMO Forum Connect meeting overview (November 2023)

   WFA

   Overview of the CMO Forum held in New York City in November 2023

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4. 
   Event reports

   31 October 2023
   Organisation & structure

   In-House Forum Meeting Overview (Oct 2023)

   WFA

   Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…

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5. 
   Benchmarks & surveys

   12 October 2023

   Benchmark: Marketing Budget Setting

   WFA

   WFA benchmark containing best practices of marketing budget setting.

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6. 
   Event reports

   24 September 2023

   Winning, and losing, together

   Rob Dreblow

   WFA’s partnership with Marketing Matters celebrated its 8th year during Singapore’s iconic Formula 1 week. F1 fans know…

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7. 
   Videos & webinars

   8 September 2023

   Spotlight: Sustainable Marketing 2030

   WFA

   In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in…

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8. 
   9 August 2023
   Brand purposeBrand reputation

   WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo

   WFA

   WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…

   Read more about "WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo"
9. 
   Event reports

   28 July 2023
   Media measurementMarketing effectiveness

   WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023

   WFA

   Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…

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10. 
    Benchmarks & surveys

    25 July 2023
    Marketing operations

    Benchmark: KPI Dashboard

    WFA

    WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…

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11. 
    Videos & webinars

    20 July 2023
    Integrated marketingDigital transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta

    WFA

    WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…

    Read more about "WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta"
12. 
    Benchmarks & surveys

    12 July 2023
    Marketing operations

    Benchmark: Recommended DAM (Digital Asset Management) systems

    WFA

    WFA member benchmark of recommendations for DAM (Digital Asset Management) systems

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