Posts about Marketing Organisation & Strategy

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  1.    CMO Forum Connect Singapore (July 2024)

    CMO Forum Connect Singapore (July 2024)

    Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

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  2.    Knowledge Spotlight: Inventory or proprietary media

    Knowledge Spotlight: Inventory or proprietary media

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Inventory or proprietary media"
  3.    Benchmark: Global and local brand consistency
    Organisation & structure

    Benchmark: Global and local brand consistency

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Global and local brand consistency"
  4.    Knowledge Spotlight: Agency Performance Measurement
    Agency evaluation & performanceMarketing operationsMarketing procurement

    Knowledge Spotlight: Agency Performance Measurement

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Performance Measurement"
  5.    Does Asia Pacific need Lions or Merlions?
    CreativityBrand reputation

    Does Asia Pacific need Lions or Merlions?

    WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior…

    Read more about "Does Asia Pacific need Lions or Merlions?"
  6.    Knowledge Spotlight: Agency Roster Modelling & Transformation
    Agency rostersMarketing operations

    Knowledge Spotlight: Agency Roster Modelling & Transformation

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"
  7.    Knowledge Spotlight: Agency Remuneration 101
    Agency remuneration & contractsMarketing operations

    Knowledge Spotlight: Agency Remuneration 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Remuneration 101"
  8.    Benchmark: Centralised Marketing Hub
    Marketing capabilities

    Benchmark: Centralised Marketing Hub

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Centralised Marketing Hub"
  9.    Benchmark: Internal brand communications and engagement
    Organisation & structure

    Benchmark: Internal brand communications and engagement

    WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

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  10.    Spotlight: Housekeeping: In-house agency trends and challenges
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA webinar on in-house agency trends and challenges

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  11.    CMO Forum Connect meeting overview (November 2023)
    Marketing effectiveness

    CMO Forum Connect meeting overview (November 2023)

    Overview of the CMO Forum held in New York City in November 2023

    Read more about "CMO Forum Connect meeting overview (November 2023)"
  12.    In-House Forum Meeting Overview (Oct 2023)
    Organisation & structure

    In-House Forum Meeting Overview (Oct 2023)

    Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…

    Read more about "In-House Forum Meeting Overview (Oct 2023)"