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WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…
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WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
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Benchmark: KPI Dashboard
WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…
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WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…
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Marketing operations
Benchmark: Recommended DAM (Digital Asset Management) systems
WFA member benchmark of recommendations for DAM (Digital Asset Management) systems
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Spotlight: The Sourcing Board presents ‘Our Journey Forward’
3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but,…
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Marketing procurementOrganisation & structureMedia transformation
Media x Sourcing Forum meeting overview (March 2023)
Overview of the Media x Sourcing Forum held remotely on 29th March 2023.
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Integrated marketingDigital transformationMarketing operationsMedia transformation
WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…
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Integrated marketingMarketing operations
Capability Forum Overview (April 2023)
Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.
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Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation
“We’re going to have to be amazingly humble”
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
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Brand purposeBrand reputationMarketing operationsOrganisation & structure
WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…