Posts about Marketing Organisation & Strategy

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  1.    Knowledge Spotlight: Agency Roster Modelling & Transformation
    Agency rostersMarketing operations

    Knowledge Spotlight: Agency Roster Modelling & Transformation

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

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  2.    Knowledge Spotlight: Agency Remuneration 101
    Agency remuneration & contractsMarketing operations

    Knowledge Spotlight: Agency Remuneration 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Remuneration 101"
  3.    Benchmark: Centralised Marketing Hub
    Marketing capabilities

    Benchmark: Centralised Marketing Hub

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Centralised Marketing Hub"
  4.    Benchmark: Internal brand communications and engagement
    Organisation & structure

    Benchmark: Internal brand communications and engagement

    WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

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  5.    Spotlight: Housekeeping: In-house agency trends and challenges
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA webinar on in-house agency trends and challenges

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  6.    CMO Forum Connect meeting overview (November 2023)
    Marketing effectiveness

    CMO Forum Connect meeting overview (November 2023)

    Overview of the CMO Forum held in New York City in November 2023

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  7.    In-House Forum Meeting Overview (Oct 2023)
    Organisation & structure

    In-House Forum Meeting Overview (Oct 2023)

    Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…

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  8.    Benchmark: Marketing Budget Setting

    Benchmark: Marketing Budget Setting

    WFA benchmark containing best practices of marketing budget setting.

    Read more about "Benchmark: Marketing Budget Setting"
  9.    Winning, and losing, together

    Winning, and losing, together

    WFA’s partnership with Marketing Matters celebrated its 8th year during Singapore’s iconic Formula 1 week. F1 fans know…

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  10.    Spotlight: Sustainable Marketing 2030

    Spotlight: Sustainable Marketing 2030

    In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in…

    Read more about "Spotlight: Sustainable Marketing 2030"
  11.    WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
    Brand purposeBrand reputation

    WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo

    WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…

    Read more about "WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo"
  12.    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
    Media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…

    Read more about "WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023"