Posts about Marketing Organisation & Strategy

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  1.    CMO Forum meeting overview (April 2022)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (April 2022)

    Overview of the CMO Forum held remotely on April 6, 2022.

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  2.    Sourcing Forum meeting overview (April 2022)
    Marketing procurement

    Sourcing Forum meeting overview (April 2022)

    Overview of the Sourcing Forum held in Athens on April 6, 2022.

    Read more about "Sourcing Forum meeting overview (April 2022)"
  3.    Benchmark: recruitment of marketing sourcing talent
    Marketing procurementOrganisation & structure

    Benchmark: recruitment of marketing sourcing talent

    WFA member benchmark on recruiting marketing sourcing talent

    Read more about "Benchmark: recruitment of marketing sourcing talent"
  4.    Benchmark: innovation funds in media/marketing
    Marketing procurement

    Benchmark: innovation funds in media/marketing

    WFA member benchmark on current practices regarding innovation funds in media and/or marketing

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  5.    Benchmark: legal training for marketing procurement teams

    Benchmark: legal training for marketing procurement teams

    WFA member benchmark on how to upskill marketing procurement teams in legal/contract management

    Read more about "Benchmark: legal training for marketing procurement teams"
  6.    Benchmark: payment solutions / cashback
    Marketing procurement

    Benchmark: payment solutions / cashback

    WFA member benchmark on payment solutions/cashback

    Read more about "Benchmark: payment solutions / cashback"
  7.    Benchmark: crowdsourced platform in Russia
    Marketing procurement

    Benchmark: crowdsourced platform in Russia

    WFA member benchmark on crowdsourced platforms of freelancers operating in Russia

    Read more about "Benchmark: crowdsourced platform in Russia"
  8.    Sourcing Forum meeting overview (March 2022)
    Marketing procurement

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 23, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
  9.    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
    Digital transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

    WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…

    Read more about "WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field"
  10.    Benchmark: Global Category Management – Sourcing Market Research & Insights

    Benchmark: Global Category Management – Sourcing Market Research & Insights

    This WFA member benchmark examined the category management of Market Research & Insights



    Read more about "Benchmark: Global Category Management – Sourcing Market Research & Insights"
  11.    Sourcing Forum meeting overview (March 2022)
    Marketing procurement

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 16, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
  12.    Sourcing Forum meeting overview (March 2022)
    Marketing procurementMarketing effectiveness

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 10, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"