Posts about Marketing Organisation & Strategy

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  1.    WFA launches Global Marketer of the Year 2021
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA launches Global Marketer of the Year 2021

    Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…

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  2.    Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
    Brand reputation

    Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge

    Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well…

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  3.    Five CMOs with five post lockdown tips
    Brand purposeBrand reputationDigital transformationMarketing capabilitiesOrganisation & structure

    Five CMOs with five post lockdown tips

    Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…

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  4.    This can be marketing’s time. You just need to earn it.
    Marketing capabilitiesMarketing operations

    This can be marketing’s time. You just need to earn it.

    As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…

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  5.    Planet Pledge Leaders' Forum - Meeting Overview

    Planet Pledge Leaders' Forum - Meeting Overview

    An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.

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  6.    In conversation with four marketing stars for the future
    Brand purposeBrand reputation

    In conversation with four marketing stars for the future

    WFA worked with industry publication The Drum to identify this year’s Future 50, the best new marketing talent from around the…

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  7.    The Media Capability Gap
    Media governanceMarketing operations

    The Media Capability Gap

    A research report on the anatomical structures and priorities of the client-side media department.

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  8.    Learning from the Sourcing Board
    Marketing procurement

    Learning from the Sourcing Board

    Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a…

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  9.    WFA creates three new groups to address key marketer priorities
    Agency managementAgency rostersMarketing capabilities

    WFA creates three new groups to address key marketer priorities

    New Forums will allow for peer-to-peer learning around key areas of concern

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  10.    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
    Diversity & InclusionBrand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

    WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

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  11.    Spotlight on marketing and sustainability: bridging the gaps around the world
    Marketing operationsOrganisation & structure

    Spotlight on marketing and sustainability: bridging the gaps around the world

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

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  12.    Get comfortable with sustainability
    Brand purposeBrand reputationMarketing capabilitiesMarketing operations

    Get comfortable with sustainability

    The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more…

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