Posts about Marketing Organisation & Strategy

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  1.    Benchmark: e-invoicing solutions
    Agency remuneration & contractsMarketing procurementMarketing technologyMarketing technology

    Benchmark: e-invoicing solutions

    This member benchmark examines the usage of e-invoicing solutions.

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  2.    Webinar: An introduction to the offshore market for creative production
    ProductionCreativityMarketing procurement

    Webinar: An introduction to the offshore market for creative production

    This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…

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  3.    Survey: Shifting from physical to virtual events
    Integrated marketingMarketing procurement

    Survey: Shifting from physical to virtual events

    This WFA member survey looks at how organisations are managing virtuals events in light of Covid-19

    Read more about "Survey: Shifting from physical to virtual events"
  4.    CMO lockdown learnings: how marketing can boost your brand
    Brand reputation

    CMO lockdown learnings: how marketing can boost your brand

    A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…

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  5.    Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
    Marketing operations

    Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker

    Some optimism as more than a quarter feel positive about the business environment for the next six months

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  6.    Survey: Covid-19 global response (June 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (June 2020)

    The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

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  7.    Sourcing Forum meeting overview (June 2020)
    Marketing procurementOrganisation & structure

    Sourcing Forum meeting overview (June 2020)

    Overview of the Sourcing Forum held remotely on June 12th, 2020.

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  8.    Webinar+: Programmatic supply-chain transparency
    ProgrammaticMarketing operationsMarketing technologyData-driven marketingMarketing technology

    Webinar+: Programmatic supply-chain transparency

    This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…

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  9.    Benchmark: Rights management for actors and music
    Marketing procurementOrganisation & structure

    Benchmark: Rights management for actors and music

    This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.

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  10.    Capability Forum Overview (June, 2020)
    Integrated marketing

    Capability Forum Overview (June, 2020)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.

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  11.    CMO Forum meeting overview (June 2020)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (June 2020)

    Overview of the CMO Forum held remotely on June 3, 2020.

    Read more about "CMO Forum meeting overview (June 2020)"
  12.    Why did brands fail to pause ads on #BlackoutTuesday?
    Brand purposeBrand reputation

    Why did brands fail to pause ads on #BlackoutTuesday?

    Brands have been pausing advertising activity at the slightest risk for years. Why then, asks WFA Global Diversity Ambassador,…

    Read more about "Why did brands fail to pause ads on #BlackoutTuesday?"