Media governanceMarketing operationsMarketing procurement
Suvey: Media Planning & Buying Management Tools
A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
Agency remuneration & contractsMarketing procurement
Benchmark: Category Management of Market Research & Insights
WFA member bechmark on category management of market research & insights. For additional details, please log in.
Sourcing Forum meeting overview (November 2019)
Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.
Sourcing Forum meeting overview (October 2019)
Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.
Media governanceDigital transformation
Media Transformation - Case Study 2: Royal Philips
The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data…Marketing procurementMarketing technologyMarketing technology
Webinar: Digital Asset Management
The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…Agency managementMarketing procurement
Achieving greater financial transparency with your agencies
Transparency has been one of the words most used by advertisers in recent years when talking about their agency…VoiceOrganisation & structure
Voice and audio branding strategy
This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…Digital transformation
WFA President and CEO acknowledged for helping shape the digital industry
Raja Rajamannar and Stephan Loerke are named among ' Read more about "WFA President and CEO acknowledged for helping shape the digital industry"Brand purposeBrand reputation
Webinar: How can marketing change the world?
"Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…ProductionMarketing procurement
Webinar: Rights Management & Asset Optimisation
In this webinar, Advertising Production Resources (APR) will…ChannelsGamingIntegrated marketingDigital transformation
Gaming Demystified: Unlocking brand growth opportunities in video gaming
Esports is the pinnacle of the gaming industry, where professional gamers compete for sizeable prize pools that rival (and often…