Posts about Marketing Organisation & Strategy

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  1.    Spotlight: Sustainable Marketing 2030

    Spotlight: Sustainable Marketing 2030

    In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in…

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  2.    WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
    Brand purposeBrand reputation

    WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo

    WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…

    Read more about "WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo"
  3.    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
    Media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…

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  4.    Benchmark: KPI Dashboard
    Marketing operations

    Benchmark: KPI Dashboard

    WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…

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  5.    WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
    Integrated marketingDigital transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta

    WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…

    Read more about "WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta"
  6.    Benchmark: Recommended DAM (Digital Asset Management) systems
    Marketing operations

    Benchmark: Recommended DAM (Digital Asset Management) systems

    WFA member benchmark of recommendations for DAM (Digital Asset Management) systems

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  7.    Spotlight: The Sourcing Board presents ‘Our Journey Forward’

    Spotlight: The Sourcing Board presents ‘Our Journey Forward’

    3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but,…

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  8.    Media x Sourcing Forum meeting overview (March 2023)
    Marketing procurementOrganisation & structureMedia transformation

    Media x Sourcing Forum meeting overview (March 2023)

    Overview of the Media x Sourcing Forum held remotely on 29th March 2023.

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  9.    WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
    Integrated marketingDigital transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard

    WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…

    Read more about "WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard"
  10.    Capability Forum Overview (April 2023)
    Integrated marketingMarketing operations

    Capability Forum Overview (April 2023)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.

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  11.    “We’re going to have to be amazingly humble”
    Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation

    “We’re going to have to be amazingly humble”

    WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…

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  12.    WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
    Brand purposeBrand reputationMarketing operationsOrganisation & structure

    WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future

    Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…

    Read more about "WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future"