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Survey on Social Media & Social Content Management 2017
WFA member survey. For additional details, please log in.
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Ad fraud & verificationData & analyticsData-driven marketing
Survey on Online Advertising Effectiveness
WFA member survey. For additional details, please log in.
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Agency evaluation & performanceAgency review & pitchingIntegrated marketingMarketing procurement
Benchmark on Integrated Production
WFA member benchmark. For additional details, please log in.
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ChannelsMedia governanceMarketing operationsMarketing procurement
Benchmark on Scatter vs Upfront: US TV Market
WFA member benchmark. For additional details, please log in.
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Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology
Recommendations to master data & tech (2017)
The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
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Marketing procurementOrganisation & structure
Overcoming people & capability challenges
Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
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Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…
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Brand reputation
Brand safety: steps to consider (2017)
The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.
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Agency managementIntegrated marketing
Survey on Briefing for integrated communications (2017)
WFA member survey. For additional details, please log in.
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Agency evaluation & performanceAgency managementMarketing procurement
Marketing Procurement Maturity Assessment 2017
WFA member survey. For additional details, please log in.
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CreativityMarketing operations
5 ways to make newsrooms & content more effective
WFA members only content. Please log in to access this document.
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Marketing technologyDigital transformationMarketing technologyData-driven marketingMarketing technology
Considerations on the road to digital transformation (2017)
Members only content. Please log in to view.