Posts about Agency evaluation & performance

Related content

  1.    WFA Benchmark Results: Measuring Media Dollars & Performance
    Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectiveness

    WFA Benchmark Results: Measuring Media Dollars & Performance

    A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

    Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"
  2.    Benchmark: Trends agencies and partners
    Agency evaluation & performance

    Benchmark: Trends agencies and partners

    A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…

    Read more about "Benchmark: Trends agencies and partners"
  3.    Benchmark: Media Agency Fee Risk & Reward Models
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Benchmark: Media Agency Fee Risk & Reward Models

    WFA member benchmark on Media Agency Fee Risk & Reward Models

    Read more about "Benchmark: Media Agency Fee Risk & Reward Models"
  4.    China Media Forum Meeting Overview (Dec 2021)
    Agency evaluation & performanceAgency management

    China Media Forum Meeting Overview (Dec 2021)

    Overview of the Media Forum held on 2 Dec, 2021.

    Read more about "China Media Forum Meeting Overview (Dec 2021)"
  5.    Benchmark: Recommended Training Providers
    Agency evaluation & performance

    Benchmark: Recommended Training Providers

    A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for…

    Read more about "Benchmark: Recommended Training Providers"
  6.    Brands missing opportunities to become better clients
    Agency evaluation & performance

    Brands missing opportunities to become better clients

    Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement

    Read more about "Brands missing opportunities to become better clients"
  7.    Getting peak performance from evaluation
    Agency evaluation & performance

    Getting peak performance from evaluation

    Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura…

    Read more about "Getting peak performance from evaluation"
  8.    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
    Agency evaluation & performanceAgency managementMarketing procurement

    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

    In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…

    Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"
  9.    Webinar: Client-agency performance evaluations: the agency view
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Webinar: Client-agency performance evaluations: the agency view

    One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…

    Read more about "Webinar: Client-agency performance evaluations: the agency view"
  10.    Client-agency performance evaluations: the agency view
    Agency evaluation & performanceAgency managementMarketing procurement

    Client-agency performance evaluations: the agency view

    This survey examined client-agency performance evaluation programs from the perspective of the agency side.

    Read more about "Client-agency performance evaluations: the agency view"
  11.    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structure

    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

    As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…

    Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"
  12.    Webinar: Better sponsorship outcomes through better category management
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Webinar: Better sponsorship outcomes through better category management

    This webinar examines processes and tools for better sponsorship investment management.

    Read more about "Webinar: Better sponsorship outcomes through better category management"