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Brand safetyChannelsBrand safetySelf-regulation
Benchmark: Tracking media in-feed on social platforms
WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safety
Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…
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Ad fraud & verificationAudience measurementBrand safetyBrand safety
Webinar: The evolution of digital standards
This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with…
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Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology
APAC Programmatic Maturity Report 2018
WFA member report. For additional details, please log in.
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Global viewability improves for video but display lags
First global metrics for viewability based on data from seven verification companies
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Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness
Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
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Brand safetyMedia governanceMedia transparencyBrand safety
Global marketers making radical changes to media management
WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…
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New cross-industry initiative to improve viewability measurement standards across Europe
European Viewability Steering Group publishes first set of European Viewability Measurement Principles
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Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey results: Paying for 3rd party verification
WFA member survey. For additional details, please log in.
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Ad fraud & verificationData & analyticsData-driven marketing
Survey on Online Advertising Effectiveness
WFA member survey. For additional details, please log in.
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Agency managementAgency review & pitchingInfluencersInfluencersIntegrated marketingMarketing procurement
Benchmark on recommended influencer agencies
WFA member benchmark. For additional details, please log in.