Posts about Audience measurement

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1. 
   Videos & webinars

   12 March 2025
   Audience measurementMarketing technologyMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

   Knowledge Spotlight: Marketing Mix Modelling 101

   Open to WFA members only

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"
2. 
   Videos & webinars

   7 February 2025
   Audience measurementMedia governance

   Halo CMM Community Townhall Meeting

   WFA

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
3. 
   Videos & webinars

   9 December 2024
   Audience measurementMedia governance

   Halo CMM Community Townhall Meeting

   WFA

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
4. 
   Reports & whitepapers

   10 October 2024
   Audience measurementChannelsMedia governanceMedia transparencyProgrammatic

   WFA Outlook report: Media inflation set to rise in 2025 and 2026

   Open to WFA members only

   Tom Ashby

   9 out of 10 top global markets expected to see prices rise more than in 2024.

   Read more about "WFA Outlook report: Media inflation set to rise in 2025 and 2026"
5. 
   Videos & webinars

   7 October 2024
   Audience measurementMedia governance

   Halo CMM Community Townhall Meeting

   WFA

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
6. 
   Videos & webinars

   26 September 2024
   Audience measurementMedia governance

   Halo CMM Community Townhall Meeting

   WFA

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
7. 
   Reports & whitepapers

   11 April 2024
   Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurement

   Media price inflation falls marginally in WFA Outlook poll of predictions

   Tom Ashby

   TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…

   Read more about "Media price inflation falls marginally in WFA Outlook poll of predictions"
8. 
   Videos & webinars

   5 April 2024
   Audience measurementMedia governance

   Halo CMM Community Townhall Meeting

   WFA

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
9. 
   News

   3 April 2024
   Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology

   We’re ready for a return to Reach and Frequency

   Matt Green

   A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…

   Read more about "We’re ready for a return to Reach and Frequency"
10. 
    Videos & webinars

    13 February 2024
    Audience measurementMedia governance

    Halo CMM Community Townhall Meeting

    WFA

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
11. 
    Event reports

    30 June 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingInclusive MarketingOrganisation & structure

    Media Forum Overview - Global Marketer Week Istanbul 2023

    WFA

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

    Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"
12. 
    Opinions

    6 February 2023
    Audience measurementBrand safetyBrand safetyBrand reputation

    Build the future, don’t fear it

    Stephan Loerke

    In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…

    Read more about "Build the future, don’t fear it"