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Audience measurementChannelsIntegrated marketingMarketing effectiveness
Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…
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Audience measurementChannelsMedia transformationMarketing effectiveness
Mind the Gap - 2020
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…Read more about "Mind the Gap - 2020" -
Audience measurementMarketing technologyMarketing technologyData & analyticsMarketing technology
Driving brand value with emotional intelligence in content
This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
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Audience measurementMedia measurement
The UK launches cross-media measurement programme
ISBA puts Cross Media Research Group principles to the test
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Audience measurementMedia measurement
Global advertisers launch drive to establish cross-media measurement principles
Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…
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Audience measurement
A campaign for better measurement
Global brands are calling for a cross media measurement model. Matt Green explains why.
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Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology
APAC Programmatic Maturity Report 2018
WFA member report. For additional details, please log in.
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Audience measurementOrganisation & structureMedia transformationData-driven marketing
Media Forum Meeting Overview (June 2018, Barcelona)
Overview of the Media Forum held in July 2018 in Barcelona.
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Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness
Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
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Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…