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WFA Outlook report: Media inflation set to rise in 2025 and 2026
9 out of 10 top global markets expected to see prices rise more than in 2024.
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Audience measurementBrand safetyMedia governanceBrand safety
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Media price inflation falls marginally in WFA’s Outlook poll of predictions
TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
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Audience measurementBrand safetyMedia governanceBrand safety
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We’re ready for a return to Reach and Frequency
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
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Audience measurementBrand safetyMedia governanceBrand safety
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Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Build the future, don’t fear it
In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…
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WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
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People first measurement
The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…