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Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusioneCommerceRetail MediaOrganisation & structure
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Audience measurementBrand safetyBrand safetyBrand reputation
Build the future, don’t fear it
In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…
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Audience measurementBrand safetyMedia governanceBrand safetyDiversity & Inclusion
WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
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Audience measurementChannelsMedia transparency
People first measurement
The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…
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Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety
Charting a new course in media for 2022 and beyond
WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…
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Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness
Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Audience measurementMarketing effectiveness
Fireside chat: Paying Attention to the Long and Short
In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
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Audience measurementMarketing effectiveness
Media Forum Meeting Overview (27th October 2021)
Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safety
Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…
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Audience measurementMedia governanceMedia transparency
Media Forum Meeting Overview (29th September 2021)
Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.
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Audience measurementMedia measurement
Canadian association appoints lead for cross-media measurement initiative
ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement
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Audience measurementChannelsProgrammatic
Spotlight: Digital media and the demise of identity
The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…