Posts about Audience measurement

Related content

  1.    Canada unveils cross-media measurement committee
    Audience measurementMedia measurement

    Canada unveils cross-media measurement committee

    P&G Canada’s Judi Hoffman to chair ACA’s new working group

    Read more about "Canada unveils cross-media measurement committee"
  2.    Global advertisers unveil a collaborative new approach to cross-media measurement
    Audience measurementMedia governance

    Global advertisers unveil a collaborative new approach to cross-media measurement

    UK and US to lead implementation following international peer review

    Read more about "Global advertisers unveil a collaborative new approach to cross-media measurement"
  3.    GCC association launches cross-media measurement initiative
    Audience measurementMedia measurement

    GCC association launches cross-media measurement initiative

    ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

    Read more about "GCC association launches cross-media measurement initiative"
  4.    Swedish ad industry join forces to develop standards for media buying
    Audience measurementMedia measurement

    Swedish ad industry join forces to develop standards for media buying

    Swedish advertisers join agencies and media owners for cross-media measurement initiative

    Read more about "Swedish ad industry join forces to develop standards for media buying"
  5.    Webinar: The evolution of digital standards
    Ad fraud & verificationAudience measurementBrand safetyBrand safety

    Webinar: The evolution of digital standards

    This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with…

    Read more about "Webinar: The evolution of digital standards"
  6.    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
    Audience measurementChannelsIntegrated marketingMarketing effectiveness

    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

    In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…

    Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"
  7.    Mind the Gap - 2020
    Audience measurementChannelsMarketing effectiveness

    Mind the Gap - 2020

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
    Read more about "Mind the Gap - 2020"
  8.    Driving brand value with emotional intelligence in content
    Audience measurementMarketing technologyData & analyticsMarketing technology

    Driving brand value with emotional intelligence in content

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

    Read more about "Driving brand value with emotional intelligence in content"
  9.    The UK launches cross-media measurement programme
    Audience measurementMedia measurement

    The UK launches cross-media measurement programme

    ISBA puts Cross Media Research Group principles to the test

    Read more about "The UK launches cross-media measurement programme"
  10.    Global advertisers launch drive to establish cross-media measurement principles
    Audience measurementMedia measurement

    Global advertisers launch drive to establish cross-media measurement principles

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…

    Read more about "Global advertisers launch drive to establish cross-media measurement principles"
  11.    A campaign for better measurement
    Audience measurement

    A campaign for better measurement

    Global brands are calling for a cross media measurement model. Matt Green explains why.

    Read more about "A campaign for better measurement"
  12.    APAC Programmatic Maturity Report 2018
    Audience measurementProgrammaticDigital transformationMarketing technologyMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"