Posts about Media transformation

Related content

  1.    Ad spend growth to slow in 2025
    Media transformation

    Ad spend growth to slow in 2025
    Open to WFA members only

    The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…

    Read more about "Ad spend growth to slow in 2025"
  2.    Spotlight: 3rd Party Cookies live on… but not for long!
    Digital transformationMedia transformation

    Spotlight: 3rd Party Cookies live on… but not for long!

    Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should…

    Read more about "Spotlight: 3rd Party Cookies live on… but not for long!"
  3.    Webinar WFA-IARD sobre Publicidad de Alcohol
    Agency remuneration & contractsMedia transformation

    Webinar WFA-IARD sobre Publicidad de Alcohol

    Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.

    Read more about "Webinar WFA-IARD sobre Publicidad de Alcohol"
  4.    Spotlight: The Future of Media Agency Remuneration
    Agency remuneration & contractsMedia transformation

    Spotlight: The Future of Media Agency Remuneration

    Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the…

    Read more about "Spotlight: The Future of Media Agency Remuneration"
  5.    Spotlight: Navigating global media demand and pricing trends – 2024 & beyond
    Media transformation

    Spotlight: Navigating global media demand and pricing trends – 2024 & beyond

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024…

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2024 & beyond"
  6.    WFA Media Forum March 2024: Forum Connect Amsterdam
    Media transformationMarketing effectiveness

    WFA Media Forum March 2024: Forum Connect Amsterdam

    Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…

    Read more about "WFA Media Forum March 2024: Forum Connect Amsterdam"
  7.    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
    Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology

    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t

    Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…

    Read more about "Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t"
  8.    WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
    Integrated marketingDigital transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta

    WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…

    Read more about "WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta"
  9.    My five takeaways from Cannes 2023
    Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

    Read more about "My five takeaways from Cannes 2023"
  10.    Media x Sourcing Forum meeting overview (March 2023)
    Marketing procurementOrganisation & structureMedia transformation

    Media x Sourcing Forum meeting overview (March 2023)

    Overview of the Media x Sourcing Forum held remotely on 29th March 2023.

    Read more about "Media x Sourcing Forum meeting overview (March 2023)"
  11.    WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
    Integrated marketingDigital transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard

    WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…

    Read more about "WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard"
  12.    “We’re going to have to be amazingly humble”
    Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation

    “We’re going to have to be amazingly humble”

    WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…

    Read more about "“We’re going to have to be amazingly humble”"