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Chilean association forms digital marketing circle
ANDA Chile initiative aims to be the national reference for digital marketing
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Global marketers committed to increase online ad spend
Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic…
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State of the Union at Global Marketer Week 2017
David Wheldon, WFA President, CMO RBS
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Agency management
Clients make progress on integration but agencies point up familiar failings
Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a…
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Agency management
How does your agency rate your brief?
One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their…
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Digital policyAd blocking
WFA statement on Coalition for Better Ads standards
Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…
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Digital policyAd blocking
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9 rules on how to approach marketing innovation
The first CMOFORUM of the year kicked off in Singapore in February.
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Peruvian ad industry optimistic for 2017
ANDA Peru holds annual associates luncheon
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Programmatic
WFA reacts to recent stories on ad misplacement
Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*