WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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An overview of the Policy Forum held in Brussels on 19 March 2025
Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in…
An overview of the Responsible Advertising and Children (RAC) programme meeting held online on 26 February…
WFA has launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better.…
What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand,…
WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)
Which vendors are WFA members using for Marketing Mix Modelling (MMM), and what drives their choice? This latest benchmark…
The latest WFA benchmark on Industry Insights is now available to members.
Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…
New WFA research indicates 60% of marketers say influencer marketing is becoming more…
What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency…
How are leading brands investing in consumer insights and market research? The latest WFA Insights Forum…
Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from…
Outsourced on-site model on the rise, GenAI is slowly gaining traction, centralisation is back and social and short-form video are a…
The BetterIdeas Project, a pioneering global study in collaboration with WFA, addressing one of the most complex challenges facing…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
New WFA research, Marketer of the Future 2025, highlights key factors separating brand leaders and those who are under-performing.…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Overview of the WFA Sourcing Forum meeting, held remotely on 26th February 2025.
Overview of the WFA CMO Forum meeting held in person in Singapore on the 4th of March.
Are you a marketing leader looking to stay ahead of the curve in an AI-driven world? The Infosys CMO Radar 2024 infographic…
